1. Creation of brand

2. Introduction: Creation of brand -> Concrete processus To understand and to follow the steps

3. A distinctive sign to distinguish the product or service A name, a word, a phrase or a visual symbol A benchmark for consumers Brand definition

4. Step 1: Creation of brand To find an idea To submit to the INPI

5. Step 2: Research Market research To analyze competition To ensure the existence of potential customers and interested To define the target To analyze the financial requirements

6. Step 3: Creation of name A timeless name An effective name An original name

7. Step 4: Creation of brand identity A name A graphic chart an ethical A predominant Message a global marketing strategy A line of communication A range of prices

8. Step 5: Creation of brand image To convey a message To transmit values To create a reputation

9. Apple Steve Jobs and Steve Wozniak Creating a community Successful mission The most popular brand

10. Conclusion: TO THINK TO CREATE TO COMMIT