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Brazil: The Future is Now Tatiana Soares, Rachel Wilson, Christian Gonzales, Lianna Marmor, Abby Dees.

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Presentation on theme: "Brazil: The Future is Now Tatiana Soares, Rachel Wilson, Christian Gonzales, Lianna Marmor, Abby Dees."— Presentation transcript:

1 Brazil: The Future is Now Tatiana Soares, Rachel Wilson, Christian Gonzales, Lianna Marmor, Abby Dees

2 Private Public Diplomacy Consultancy Firm Hired by the incoming administration of Dilma Rousseff of Brazil. Public diplomacy framework Improve nation brand Enhance Brazil's soft power

3 Nation Branding and Soft Power Nation Brand Video: http://www.youtube.com/watch?v=RCUu6gZ0TTk&feature =relatedhttp://www.youtube.com/watch?v=RCUu6gZ0TTk&feature =related Soft Power: -Definition -Justification Brazil is already "walking the walk, it just needs to talk the talk"

4 Brazil: Country of the Future? Economic performance: The future has finally come. International Politics: “Brazil is a giant that acts like a diplomatic dwarf”. 1 1. Jorge Castañeda, former Mexican Foreign Minister

5 The Future Is Now Framework to increase soft power by communicating that Brazil is ready to lead 3 key foreign policy issues: – South-South relations – Financial Policy – Environment

6 South-South Relations Brazil: Leader of Avant-Garde International Policy BRIC The emerging market economies of Brazil, Russia, India, and China

7 Financial Policy

8 Environmental Policy Brazil: The Future is Green

9 The Future is Now


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