1. This is Bonus Video 2.4 in the course: Get Paid To Write Copy Module 2: Choosing a name for your freelance copywriting business

3. Learning Outcomes: How to: Choose a business name Understand why names do (and don’t) matter Use the business name generator Identify how the name impacts the business

4. What’s in a name?

5. Considerations: Do you want to: promote yourself as the key writer? be a copywriting agency? be a full service marketing agency?

6. Why names don’t matter: Visy Echo Entertainment Berkshire Hatherway Richard Pratt’s empire - packaging James Packer’s empire - casinos Warren Buffett’s empire - finance

7. Why names do matter… Vinomofo Shoes of Prey Lulu Lemon Freelancer.com Who Gives A Crap Lorna Jane Tony Robbins

8. If in doubt: Take the simplest path You can change your mind later You need to get started!

9. If in doubt: Choose the simplest, cheapest, easiest path and that is often… Your name as the business name e.g. Kate’s Copywriting A bespoke, hands-on service Sole trader Registered for ABN

10. Writing your website copy… I or We: This sounds trivial but I get asked it all the time… Shall it be first person… “I am a copywriter and I love working with natural healers, therapists and others in the health industry.”

11. Writing your website copy… I or We: Or third person… “We are a firm of highly trained copywriters dedicated to helping therapists in the natural healing space.” This decison is influenced by what you name your business

12. Think of the future… Choose a business name that can expand as you grow. Wrong: Kate Clark’s Newsletter Copywriting Service Kate’s SEO Copywriting Service

13. How to come up with cool business names: What if you want to: offer something else beside newsletters? sell the business to someone name Paul? change your last name? Think ahead! Future-proof your business by planning ahead

14. Famous brands and names: What do they all have in common?

15. Famous brands and names: Red Cross (Charity) Red Sox (Baseball Team) Black Hawk Down (Movie) Blue Circle (Couriers) Red Balloon (Naomi Simpson) Purple Cow (Seth Godin) Blackwater (Security) Spring Valley (Water) Iron Mountain (Document Security) Blue Ocean (Management Theory) Green Frog (Web Hosting) Lulu Lemon (Fashion)

16. Famous brands and names: What do they all have in common? A colour! A 4-step process to coming up with a great name:

17. Column A: Colours 1.Red 2.Orange 3.Yellow 4.Green 5.Cyan 6.Blue 7.Violet 8.Purple 9.Magenta 10.Pink 11.Brown 12.White 13.Gray 14.Black

18. Column B: Shapes, Seasons, Elements 1.Cross 2.Circle 3.Square 4.Ocean 5.Mountain 6.Valley 7.Desert 8.Iron 9.Copper 10.Mercury 11.Spring 12.Summer 13.Winter 14.Autumn

19. Column C: Animals 1. Giraffe 2. Turtle 3. Lion 4. Frog 5. Snake 6. Leopard 7. Goat 8. Donkey 9. Mouse 10. Rhino 11. Hippo 12. Cheetah 13. Meerkat 14. Crocodile 15. Hawk

20. Column A + Column B 1.Red 2.Orange 3.Yellow 4.Green 5.Cyan 6.Blue 7.Violet 8.Purple 9.Magenta 10.Pink 11.Brown 12.White 13.Gray 14.Black 1.Cross 2.Circle 3.Square 4.Ocean 5.Mountain 6.Valley 7.Desert 8.Iron 9.Copper 10.Mercury 11.Spring 12.Summer 13.Winter 14.Autumn

21. Column A + Column C 1.Red 2.Orange 3.Yellow 4.Green 5.Cyan 6.Blue 7.Violet 8.Purple 9.Magenta 10.Pink 11.Brown 12.White 13.Gray 14.Black 1. Giraffe 2. Turtle 3. Lion 4. Frog 5. Snake 6. Leopard 7. Goat 8. Donkey 9. Mouse 10. Rhino 11. Hippo 12. Cheetah 13. Meerkat 14. Crocodile 15. Hawk

22. This is end of the Bonus Video 2.4 in the course: Get Paid To Write Copy Module 2: Choosing a name for your freelance copywriting business