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Lesson 4 Music Video Planning. Source www.huffingtonpost.com/2014/08/06/contro versial-videos-mtv_n_5655097.html www.huffingtonpost.com/2014/08/06/contro.

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Presentation on theme: "Lesson 4 Music Video Planning. Source www.huffingtonpost.com/2014/08/06/contro versial-videos-mtv_n_5655097.html www.huffingtonpost.com/2014/08/06/contro."— Presentation transcript:

1 Lesson 4 Music Video Planning

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4 Source www.huffingtonpost.com/2014/08/06/contro versial-videos-mtv_n_5655097.html www.huffingtonpost.com/2014/08/06/contro versial-videos-mtv_n_5655097.html Accessed: 26 th September 2014

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9 Diane Martel on Blurred Lines I want to make videos that sell records. This is my main focus right now, not to make videos that express my own obsessions, but to make videos that move units. Helmut Newton Fresh ideas deal with the misogynist, funny lyrics in a way where the girls were going to overpower the men Forces the men to feel playful and not at all like predators. I directed the girls to look into the camera, this is very intentional and they do it most of the time; they are in the power position. I don’t think the video is sexist I respect women who are watching out for negative images in pop culture and who find the nudity offensive, but I find [the video] meta and playful. Robin Thicke: the idea was to be “derogatory towards women,

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12 Where did the concept for Miley Cyrus’s “We Can’t Stop” video come from? Miley and I wanted to make a trippy, f****d- up video that was like a giant selfie. Did Miley or her camp tell you from the very beginning that they wanted to do something more sexualized or risqué than what she’s previously done? She and I loved the idea of her being over the top. Her “modeling” is crazy, like what the f**k is she doing in this video? This video is f**d up and fun. It’s like a long Vine.

13 http://grantland.com/hollywood- prospectus/qa-veteran-music-video-director- diane-martel-on-her-controversial-videos-for- robin-thicke-and-miley-cyrus/ Accessed: 25 th September 2014

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15 Steps in Music Video Production Label/ artists/ management agree what to release as a single Video commissioner makes shortlist of possible directors Video commissioner sends track with broad brief summarising ideas for project to shortlisted directors Directors provide outline treatments/ proposals to video commissioner Director chosen and budget & deadlines agreed Director develops idea with storyboards and location photos Art director, wardrobe people and director of photography enlisted, locations booked, sets designed Sets built Personnel on site for shoot Shooting complete Editor produces rough cut Label, artist, manager view & comment on rough cut Changes agreed & made Online finished video passed to label for release to TV stations and airplay in advance of single release

16 http://time.com/3071804/these-are-the-10- most-popular-music-videos-on- youtube/#3071804/these-are-the-10-most- popular-music-videos-on-youtube/ Accessed: 26 th Sept 2014


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