1. ADVERTISING AND PRODUCT PLACEMENT By Therese Kleveland

2. Who’s advertising? Who’s advertising? Why do we advertise? Why do we advertise? Where do we advertise? Where do we advertise? Recourses in ads Recourses in ads ADVERTISING

3. Does advertising work? Does advertising work? How and why? How and why? ADVERTISING A ttention I nterest D esire A ction Successful advertisement:

4. What is product placement? What is product placement? Where does it come from? Where does it come from? Who’s using product placement and why? Who’s using product placement and why? 60 % more positive 60 % more positive PRODUCT PLACEMENT

5. Product placement in the UK: Product placement in the UK: -28. February -Can’t include: Alcohol, gambling, medicines, baby milk or weapons. -“PP”-logo PRODUCT PLACEMENT

6. The Media – Advertising – the Tricks of the Trade http://advertising.aboutcrawler.com/ http://en.wikipedia.org/wiki/Advertising http://consumers.ofcom.org.uk/2011/02/product-placement- on-tv/ http://consumers.ofcom.org.uk/2011/02/product-placement- on-tv/ http://www.mgientertainment.com/insights/product- placement-2/ http://www.mgientertainment.com/insights/product- placement-2/ http://www.youtube.com/watch?v=eQ5uztI9EvI&feature=rela ted http://www.youtube.com/watch?v=eQ5uztI9EvI&feature=rela ted http://www.youtube.com/watch?v=ofICNgc8lqU http://funkydowntown.com/category/creative-ads/page/10/ SOURCES: