1. Share In The Conversation May 22, 2010 Making it “Pop!”: Going Viral with Multi-Tactic Campaigns Justin Goeres Product Marketing Manager / Senior Engineer JKI Software

2. Popcorn Tweets Credit: Fireworks Popcorn

3. Popcorn Tweets To see the movie, just go to YouTube (or Google!) and search for “Popcorn Tweets”

4. So What Happened Next? Credit: Flags from wikipedia; Logos copyright their respective companies.

5. +10% web traffic (1 month) +5% sales (1 month) +300 Facebook fans (>100% increase) Credit: Fireworks Popcorn

6. Cross-Cutting

7. LEGO Robots

8. LabVIEW

9. Kittens, Twitter, Popcorn

10. Multi-Tactic Campaign

11. Play him off, Keyboard Cat

12. Multi-Tactics Tweet About It Update Your Facebook Status Email Friends / Colleagues Send LinkedIn Messages to Acquaintances

13. Multi-Tactics Harass Your Family Post in Domain-specific Online Forums Appeal Directly to Selected Professional Contacts

14. Keeping It Going

15. 17 15 Minutes of Fame 19

16. Keeping It Going ReTweet It Follow up personally Behind The Scenes / Tech Docs Talk About What You Did

17. Take Home Points Fortune favors the prepared. Once you’ve got the stone moving, it’s not hard to turn it over one more time. The Internet is a big place, but...

18. Follow Me! Twitter: @JustinGoeres LinkedIn: JustinGoeres Facebook: JustinGoeres Email: justin.goeres@gmail.comjustin.goeres@gmail.com Slides: justingoeres.com/pcamp

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