Download presentation
Presentation is loading. Please wait.
Published byAlaina Harmon Modified over 9 years ago
1
Bygrave & Zacharakis, 2007. Entrepreneurship, New York: Wiley. © Chapter 13 Intellectual Property
2
Bygrave & Zacharakis, 2007. Entrepreneurship, New York: Wiley. © Practical Reasons for Protecting a New Idea Investors are loath to put money into a venture that cannot establish a unique product niche. Stockholders will challenge a corporation's investment of its resources in a program that can be easily copied once it is introduced to the market. All the time, effort, and money people invest in perfecting a product, as well as advertising and promoting it, may be wasted if imitators can enter the market easily. Moreover, the imitators can cut prices, because they have not incurred the startup expenses the company had to endure to bring the idea from conception to a mass- producible, reliable, and appealing product or service.
3
Bygrave & Zacharakis, 2007. Entrepreneurship, New York: Wiley. © Business Intellectual Properties Patents TrademarksCopyright Trade Secrets
4
Bygrave & Zacharakis, 2007. Entrepreneurship, New York: Wiley. © International Protections for Intellectual Property
5
Bygrave & Zacharakis, 2007. Entrepreneurship, New York: Wiley. © Licensing and Technology Transfer Common concerns and clauses Defining the property being licensed Limitation on licenses Assigning value to a license Royalty rates Negotiating license agreements Foreign licenses
6
Bygrave & Zacharakis, 2007. Entrepreneurship, New York: Wiley. © Software Protection All manner of software could be protected by patent regardless of how it is perceived, and many patents have been issued on software. Software specific to the operation of the computer itself is patentable. All forms of computer programs could be protected by copyright. Companies can also protect software through a trade secret approach.
7
Bygrave & Zacharakis, 2007. Entrepreneurship, New York: Wiley. © The Internet Uploading and downloading of copyrighted material on the internet can be copyright infringement. Copyright infringement has also been found in some cases against bulletin board operators and administrators who have received and stored such material. Domain names are taking on some of the characteristics of trademarks.
8
Bygrave & Zacharakis, 2007. Entrepreneurship, New York: Wiley. © IP Agreements Preparing employment contracts Transfer of employee rights to company innovations How employee moonlighting might compromise confidentiality Non-competition clauses Preventing employee raiding Employee ownership of copyright Rights of prior employees Consultant contracts Confidential disclosure agreements
9
Bygrave & Zacharakis, 2007. Entrepreneurship, New York: Wiley. © 3 in 1 These “Bee Movie” Pez dispensers have all three types of intellectual property protections - patent, trademark and copyright.
10
Bygrave & Zacharakis, 2007. Entrepreneurship, New York: Wiley. ©
11
You’re “dead!” From USPTO.GOV, in the trademarks section…
Similar presentations
© 2025 SlidePlayer.com. Inc.
All rights reserved.