1. #CASEindiana @JohnPaff @WeTellYourStory { Social Media Social Media for Customer Service CASE Indiana 2014 Fall Conference Marian University, Indianapolis

2. #CASEindiana @JohnPaff @WeTellYourStory 2:30 a.m.

3. #CASEindiana @JohnPaff @WeTellYourStory 2:30 a.m.

4. #CASEindiana @JohnPaff @WeTellYourStory 2:30 a.m.

5. #CASEindiana @JohnPaff @WeTellYourStory Are you creating moments like this?

6. #CASEindiana @JohnPaff @WeTellYourStory 1.5 million questions

7. #CASEindiana @JohnPaff @WeTellYourStory

9. “It hooked me on the brand. It’s the only service of its kind I recommend.”

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13. Where to start?

14. #CASEindiana @JohnPaff @WeTellYourStory Start with you.

15. #CASEindiana @JohnPaff @WeTellYourStory Join the conversation.

16. #CASEindiana @JohnPaff @WeTellYourStory “Terrible food… Had to choose between cold, hard pizza or cold shriveled ‘hot’ dog. #fail”

17. #CASEindiana @JohnPaff @WeTellYourStory That tweet wasn’t a problem. It was an opportunity to correct a problem.

18. #CASEindiana @JohnPaff @WeTellYourStory “Props for treating us right. Goes a long way in my book. Thanks!”

19. #CASEindiana @JohnPaff @WeTellYourStory Be a champion.

20. #CASEindiana @JohnPaff @WeTellYourStory People will be more interested in listening to your story if first they feel you are truly interested in their story.

21. #CASEindiana @JohnPaff @WeTellYourStory Weekly Resource: newsletter.nichols-co.com