1. MGT 3213 -07

2. © 2009 Cengage Learning. All rights reserved.

3. Half Title Page Title Page Authorization Transmittal document © 2009 Cengage Learning. All rights reserved.

4. Table of Contents Figures Executive Summary © 2009 Cengage Learning. All rights reserved.

5. Introduction Body Analysis © 2009 Cengage Learning. All rights reserved.

6. References Appendix Index © 2009 Cengage Learning. All rights reserved.

7. Assist the reader in a long, complex report Briefly introduce the and preview and summarize the major Summarize the report,, and © 2009 Cengage Learning. All rights reserved.

8. I.Introduction A.Identify your purpose II. Organizing the Content A.Introduction B. Body C.Close I.Introduction A.Identify your purpose II. Organizing the Content A.Introduction B. Body C.Close I.Introduction A.Audience rapport B.Clear purpose statement II. Organizing the Content A.Captivating introduction B. Well-organized body C.Motivating close I.Introduction A.Audience rapport B.Clear purpose statement II. Organizing the Content A.Captivating introduction B. Well-organized body C.Motivating close © 2009 Cengage Learning. All rights reserved.

9. Outline I. Introduction A.Problem B.Method Used II.Product Comparison A.Motorola Is Least Expensive B.Service/Warranties Favor Palm C.Expandability Is Best on Palm D.Availability of Applications Is Equal III.Conclusion: Palm Is the Best Buy Outline I. Introduction A.Problem B.Method Used II.Product Comparison A.Motorola Is Least Expensive B.Service/Warranties Favor Palm C.Expandability Is Best on Palm D.Availability of Applications Is Equal III.Conclusion: Palm Is the Best Buy Problems Method Findings Conclusions Problems Method Findings Conclusions © 2009 Cengage Learning. All rights reserved.

10. Emphasizes reasons that led to decision Makes comparison easy Uses headings with obvious relationship to problem Uses original headings © 2009 Cengage Learning. All rights reserved.

11. If sections are divided, use at least two subdivisions Treat all headings at the same level consistently Placement on page and appearance Grammatical construction Don ’ t place two headings together without intervening text

12. Delivering a Dynamic Speech xxxx xxxxxxx xxxxxxx x xxxx xxxxxxxxxs. Planning the Speech xxxx xxxxxxx xxxxxxx x xxxx xxx xxxxx xxxx. Organizing the Content Captivating introduction. xxxx xxxxxxx xxxxxxx x xxxx xxx xxxxx xxxx. Convincing Body. xxxx xxxxxxx xxxxxxx x xxxx xxx xxxxx xxxx. xxxx xxxxxxx xxxxxxx x xxxx xxx xxxxx xxxx. Delivering a Dynamic Speech xxxx xxxxxxx xxxxxxx x xxxx xxxxxxxxxs. Planning the Speech xxxx xxxxxxx xxxxxxx x xxxx xxx xxxxx xxxx. Organizing the Content Captivating introduction. xxxx xxxxxxx xxxxxxx x xxxx xxx xxxxx xxxx. Convincing Body. xxxx xxxxxxx xxxxxxx x xxxx xxx xxxxx xxxx. xxxx xxxxxxx xxxxxxx x xxxx xxx xxxxx xxxx. © 2009 Cengage Learning. All rights reserved.

13. Avoid pronouns Use voice and tense Avoid headings without intervening text Use sentences to link sections Use a variety of techniques © 2009 Cengage Learning. All rights reserved.

14. Avoid terms Identify Label Use © 2009 Cengage Learning. All rights reserved.

15. Letter Transmittal in first paragraph Memo & E-mail E-mail: transmittal in body of message (if report attached) Otherwise, first paragraph © 2009 Cengage Learning. All rights reserved.

16. Increase clerical accuracy Save time Make tabulation of data simple © 2009 Cengage Learning. All rights reserved.