1. Rose Bowl Social Media Review #UWSocial January 18, 2012

2. Goals Rose Bowl Social Media Review #UW Social - January 18, 2012 Tell Our Story / Strengthen The Bond Encourage & foster fan engagement Expand our followers & reach

3. Planning Rose Bowl Social Media Review #UW Social - January 18, 2012 Establish a coverage outline Define points of emphasis for each medium Five staff members Equipment Tools & applications Created hashtags Communicate with campus partners

4. WhoSay Rose Bowl Social Media Review #UW Social - January 18, 2012

5. Content Examples Rose Bowl Social Media Review #UW Social - January 18, 2012 Wisconsin Badgers Facebook Page

6. Content Examples Rose Bowl Social Media Review #UW Social - January 18, 2012 Wisconsin Football Facebook Page

7. Content Examples Rose Bowl Social Media Review #UW Social - January 18, 2012 @uwbadgersdotcom Twitter Account

8. Content Examples Rose Bowl Social Media Review #UW Social - January 18, 2012 @BadgerFootball Twitter Account

9. Rose Bowl Social Media Review #UW Social - January 18, 2012 Content Examples Wisconsin Athletics YouTube Channel

10. Results Rose Bowl Social Media Review #UW Social - January 18, 2012 Grew fans & followers by 5,896 Delivered 13,629,768 impressions Produced 25,518 interactions Increased Klout scores -Wisconsin Athletics: 48.05 to 52.78 -Wisconsin Football: 60.79 to 65.01

11. Takeaways Rose Bowl Social Media Review #UW Social - January 18, 2012 Recognize mobile limitations Using Google+ effectively Strive for more interactive content Promote content better Improve communication with campus Big time commitment Putting numbers & results into context Maintaining social media organization