1. Changing and reorganizing the information stored in memory in order to create new information. Thinking Units of Thought 1.Image - mental representation of a specific event or object. 2.Symbol - sound or design that represents an object or quality.

3. Changing and reorganizing the information stored in memory in order to create new information. Thinking Units of Thought 1.Image - mental representation of a specific event or object. 2.Symbol - sound or design that represents an object or quality. 3.Concept - a label for a class of objects or events that share common attributes.

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5. Changing and reorganizing the information stored in memory in order to create new information. Thinking Units of Thought 1.Image - mental representation of a specific event or object. 2.Symbol - sound or design that represents an object or quality. 3.Concept - a label for a class of objects or events that share common attributes. 4.Rule - a statement of relationships between concepts.

6. Thinking Kinds of Thinking 1.Direct Thinking: systematic and logical attempt to reach a specific goal. It is deliberate and purposeful and often has a single solution. A.Convergent Thinking B.Vertical Thinking 2.Non-direct Thinking: free flow of images and ideas, occurring with no particular goal. A.Divergent Thinking B.Lateral Thinking

7. There was a hotel where the visitors complained about the slow moving elevator and how long they had to wait for it to come. It became so severe that the manager was asked to do something about it. If you were the manager what would you suggest? Case Study: Directed Thinking: Call the elevator service center and ask them to send someone to fix it. Warn the visitors about it. Change the system Non-Directed Thinking: Install mirrors next to elevator.