1. Copyright © 2012 McGraw-Hill Ryerson Limited How well do our attitudes predict our behaviour?  Attitude  A favourable or unfavourable evaluative reaction toward something or someone, exhibited in one’s beliefs, feelings, or intended behaviour  Attitudes are not a great predictor of behaviour  e.g., Cheating, church attendance, racism, safe sex, etc. 1 LO1

2. Copyright © 2012 McGraw-Hill Ryerson Limited When attitudes predict behaviour  When social influences on what we say are minimal  Facial muscle responses, bogus pipeline, implicit association test (IAT), etc.  When other influences on behaviour are minimal  Principle of aggregation  When attitudes specific to behaviour are examined 2 LO1

3. Copyright © 2012 McGraw-Hill Ryerson Limited Theory of planned behaviour 3 LO1

4. Copyright © 2012 McGraw-Hill Ryerson Limited When attitudes predict behaviour  When attitudes are potent  Something reminds us of it  We gained it in a manner that makes it strong 4 LO1