2. Product & Brand  Competitors  Gillette commands about 48% of the shaving gel and foam market.  Market Share  2nd behind Gillette with 29% of the shaving gel and foam market.  Current Position  2 nd rate to Gillette.

3. Marketing Challenges  Gillette spent $33.3 million in 2009, more than triple the $10.5 million spent by Edge.

4. Target Customer  Prospect: James Ford  Age: 23  Location: Urban  Occupation: Recent College graduate who works in a business causal setting.  Buys shaving products at local convenient stores such as Walgreens or CVS.  James is interested in buying shaving products to keep up his appearance in the workplace.

5. Tagline  “What’s Your Edge?”

6. Magazine Ad 1

7. Magazine Ad 2

8. Magazine Ad 3

9. Magazine Ads

10. Billboard

11. Promotion and Social Media Movember Picture competition Chance to win a trip to Sydney, Australia to see Bruce Springsteen on February 19, 2014

12. Guerilla Marketing Concept Free shaves in malls throughout the holiday season.

13. Website and Mobile

14. TV Commercial

15. Summary & Questions