1. Communicating Housing Issues ActionMedia Concord, NH May 4, 2007

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5. Facts Are Meaningless

6. Meaning Meaning always comes from the story Facts illustrate the story

7. New information is always compared to what you already know and believe

8. Story is the underlying structure of communication

9. Talking about Housing

23. "Workforce Housing" means a broad range of owner and renter housing, meeting the needs of families and individuals that represent the majority of New Hampshire's diverse workforce and whose income is generally below 120% of the area median. Workforce Housing is permanent housing, intended as a primary year-round residence, that is available to households regardless of age. Workforce Housing can include, but is not limited to, subsidized and affordable housing. It is best provided near places of employment. The Workforce Housing Council (WHC) is a statewide organization that promotes ways to increase and diversify the supply of housing so employers will view our state as an attractive place to live and work.

26. CPHA is finding solutions. We know that there are better ways to create communities where there is a place for everyone -- the executive, the teacher, the police officer, the home health aide, and the custodian.

27. "There is a lot of demand for smaller houses, but you cannot find any of them on the new market," Rofougaran said. Much has been made of the explosion in size of the largest houses in the area, less noted, though, has been the shift at the other end of the scale, where the category once thought of as the "starter home" has all but vanished. In Land of Giants, Smallest Houses Larger Than Ever July 9,2006

28. The root of the problem is the striking mismatch between the demand for and the supply of affordable housing -- or, more accurately, affordable housing near jobs.... Moderate-income families aren't able to buy Lamborghinis or Armani, but they can buy cars and clothes. So while it's obvious why they can't afford McMansions, it's not so obvious why they can't afford decent housing. They demand it. Shouldn't the market supply it? The Housing Crisis Goes Suburban August 26, 2006

29. Eventually, politicians may rediscover housing -- not as an urban poverty issue, but as a middle-class quality-of-life issue, like gas prices or health care. Homeownership is often described as the American dream, but these days many workers would settle for a decent rental that won't bankrupt their families. The Housing Crisis Goes Suburban August 26, 2006

30. ActionMedia 612 - 331- 6466 ActionMedia@ActionMedia.org

31. Theory of change

32. Strategy 1.What do you want to have happen?

33. Strategy 1.What do you want to happen? Who can make it happen?

34. Strategy 1.What do you want to happen? 2.Who can make it happen? What story do they need to hear?

35. Strategy 1.What do you want to happen? 2.Who can make it happen? 3.What story do they need to hear? Who do they need to hear it from?

36. Strategy 1.What do you want to happen? 2.Who can make it happen? 3.What story do they need to hear? 4.Who do they need to hear it from? How do you get the story to them?

37. Strategy 1.What do you want to happen? 2.Who can make it happen? 3.What story do they need to hear? 4.Who do they need to hear it from? 5.How do you get the story to them?