1. Risk Reduction Protocol Scott Einbinder

2. Defining Our Value Always a challenge Many agents look the same to consumer Many deliver same service The question we must always ask is....and answer!!!

3. Key Questions 1. WHY ARE YOU WORTH YOU FEE? 2. WHAT EXCEPTIONAL VALUE DO YOU PROVIDE?

4. How we Position At the Listing Our Company Ourselves (Experience) Our Marketing Plan Our Pricing Strategy Be There to Problem Solve Until Closing

5. Simplified Information and Marketing Contract Negotiations Transaction Management MOST VALUED IS?

6. WHERE THE VALUE TRULY IS Contract Negotiations & Transaction Management The Marketing Trap

7. PROACTIVE REAL ESTATE VS REACTIVE REAL ESTATE IT’S A MINDSET

8. What If Every Listing? Home Inspection Title Search Appraisal LP/DU Findings (Mortgage Portability) SAFE Credit Report of Seller

9. Home Inspection Negotiation & Transaction Management Reduce Cost of Repairs Contract Re-Negotiate Creates Emotion when absent Shows Transparent Seller

10. Title Search Negotiation and Transaction Management Most never run title unless needed to Second Liens and Other Issues (Tax) Errors to Title Seller is Liable

11. Appraisal Repairs That Must Be Fixed Idea of a Bank Value Assessment Inclusive of Distressed Sales

12. LP/DU Findings Mortgage Portability Buyer Quality for Negotiations Contract Safety

13. Credit Report Negotiation and Transaction Management Pre-Collection or Pre-Judgment Improve Rate if Repaired or Adjusted

14. The Cost Only refer to it as an investment because it is What if? Risk Reduction Not Elimination Rate Expires or Program Goes Away

15. STAGING Financial Staging Less than $ 1,000 More Money Reduce Risk More Transparency Important Things Normally Not Seen Until Too Late Traditional Staging - $ 1,500 or More More Money More Appealing Relatively Small Things You See PRICE REDUCTIONS IN THE THOUSANDS

16. Does This Enhance Your Value? Proactive Agent Coordinate the Services Analyze the Results Implement Solutions With Time Do Not Place Seller in Negative Positions

17. scott@scotteinbinder.com A note if you had fun and felt this was worth your time investment Thank You