1.  the domestic automotive sales fell by 26.4% compared to that of 2008, reaching as low as the level of 1999.  the production fell by 28.3% to 1.5 million units from 2.1 million units in 2008.  the exports fell by 26.4%.  the principal export destination continued to be the United States, with 70.8% of the total exports.  automotive production by Japanese manufactures fell by 19.0%, with much better performance than that of other foreign manufactures.  sales of Japanese automobiles fell by 24.4%. MEXICO ‘S AUTOMOTIVE INDUSTRY OVERVIEW, 2009 In 2009, in the difficult circumstances with global economic downturn, in Mexico, 1

2. 2 MEXICO TOTAL VEHICLE SALES, EXPORTS AND PRODUCTION 2007, 2008 and 2009 Source: Mexican Automotive Industry Association (AMIA) * Automobiles and light trucks SALES ExportsTotal Production* Retail SalesWhole Sales 2007 1,099,8661,076,9031,613,3132,022,241 2008 1,025,520928,0861,661,4062,102,801 2009 754,918723,4231,223,3331,507,527 Mexico’s Secretary of Economy Representative Office in Japan Embassy of Mexico Tel: 03-3506-6681 www.mexicotradeandinvestment.com comunicatokio@economia.gob.mx

3. 3 Production of Japanese Car Companies Manufacturing in Mexico HondaNissanToyotaTotal* 200726,374498,28832,249556,911 200851,253449,44749,879550,579 07-08 % change 94.3%-9.8%54.7%-1.1% 200947,728355,41442,696445,838 08-09 % change -6.9%-20.9%-14.4%-19.0% Source: AMIA * Automobiles and light trucks In 2009, Japanese car companies were responsible for 30% of Mexico’s total automobile production.

4. 4 Exports of Japanese Car Companies Established in Mexico HondaNissanToyotaTotal* 200715,755314,26932,249362,273 200834,037281,03949,879364,955 07-08 % change 116.0%-10.6%54.7%0.7% 200936,829225,72642,696305,251 08-09 % change 8.0%-19.7%-14.8%-16.4% Source: AMIA * Automobiles and light trucks In 2009, Japanese car companies manufacturing in Mexico accounted for 25% of the country's automobile exports.

5. 5 Exports of Japanese Car Companies Established in Mexico by Destined Market in 2009 HondaNissanToyota AutomobilesPick-upsAutomobilesPick-ups -33,620178,8982,68038,886 -23,167177,184138,886 --3,30065- -10,45320,8572,614- --1,8761- --2,223-- --457-- Americas North Central & Carib South Asia Europe Not Specified Total 33,620208,57838,886 Source: AMIA

6. 6 Retail Sales of Japanese Car Companies in Mexico AcuraHonda Isuzu ** Mazda ** Mitsubishi Nissan Subaru ** Suzuki **ToyotaTotal* 2007 1,85252,95117116,60417,666214,1217035,70066,208375,975 2008 2,13254,13278721,99716,804212,0221,0768,00463,306380,260 07-08 % change 15.1%2.2%360.2%32.5%-4.9%-1.0%53.1%40.4%-4.4%1.1% 2009 1,94235,24597218,91414,320156,1867527,09551,991287,417 08-09 % change -8.9%-34.9%23.5%-14.0%-14.8%-26.3%-11.4% -17.9%-24.4% Source: AMIA * Automobiles and light trucks ** New entrants in Mexico as a result of the EPA quota system In 2009, Japanese automobile brands increased their share to 38% in the Mexican car market.

7. 7 Import Quota for Japanese Car Manufacturers (General Tariff will be eliminated in April 2011) (Unit: vehicles) * EPA quotas are given for units equivalent to 5% of the total sales in the previous year ** Mitsubishi uses quotas allocated to Daimler Source: Mexico ’ s Secretary of Economy Company M-J EPA Quota * 200620072008 2009 Established in Mexico45,270 43,694 n.a. Nissan23,02922,82122,137n.a. Honda8,6528,6558,298n.a. Toyota6,4876,5436,289n.a. Mitsubishi Motors ** 7,1027,2516,970n.a. Not Established in Mexico11,31511,21811,171n.a. Mazda5,5025,5055,229n.a. Suzuki4,092 3,887n.a. Subaru500400380n.a. Isuzu1,221 1,159n.a. Hino Motors 0 356338n.a. Mitsubishi Fuso Truck and Bus ** 00178n.a. Total56,58556,84454,865 50,851