1. Brochures Designing a layout

2. Writing brochure copy As always, know the AUDIENCE. Are you trying to inform or persuade? Stand alone or in a series? Enough material to gain interest, but not too much to keep from boring the reader. Usually third person, but can be somewhat conversational.

3. Tri-fold layout Document setup: 2 pages/start page 2 Side one: panels 5, 6, 1 (cover) Side two: panels 2, 3, 4 Space between panels is double the outside margin. Panel 6 can be a self-mailer, only have the address or logo, or be blank. Adhere to panel guides as a general rule.

4. Bi-fold layout Document setup: 2 pages/start page 2 Side one: panels 4, 1 (cover) Side two: panels 2, 3, Space between panels is double the outside margin. Adhere to panel guides as a general rule.

5. Other considerations Sequencing Font selection options: one serif font throughout sans serif for heads; serif for body copy Dominant element on cover/front panel. Subheads may be helpful. Headline may cross multiple panels. May use but don’t trap “white” space.

6. Breaking up text Make headlines and subheads different text blocks Break up body text by sections USE STYLE PALETTES!

7. Other topics File Menu: Typographer’s marks Trapping Bleed Grouping objects