1. Taking the Campaign to the Next Level Overcoming Hurdles Ann Elsen Elsen Energy Associates http://ElsenEnergy.com & David Hauck May 31, 2008 Cool Cities Workshop Sierra Club – Maryland Chapter

2. Background Our Perspective Ann - Where Local Officials and Staff are Coming From Examples from Personal Experience Energy Planner – Montgomery County State/Local & Public/Private Partnerships – Maryland Energy Administration Outreach Coordinator – Prince George’s County Office of Energy Services Director of the Maryland Center for Industrial Energy Efficiency Executive Director – MDV-SEIA David – Working with County/City Councils and Internal Champions

3. Overview Some Common Hurdles Delay – the temptation to wait until the inventory is complete, wait for stakeholders to reach consensus, wait for next budget cycle…forever Funding – how to get it, how to start without it. Institutional Memory – lack if it, both for the jurisdiction and the environmental advocate – do we need to repeat the process again?

4. Campaign Dynamics Who is the Audience? Locating an internal champion maintaining trust and support Identifying decision makers The champion doesn’t necessarily have authority Identifying Key Problems The discussion: This is the right thing to do. Got that. What else do you have?

5. Cool Cities Process - Momentum Signing the Agreement is Step #1 – no time to catch your breath now Next Hurdles – moving through inventory and participatory process to ACTUAL reductions (Ann) Effectiveness of Legislation – Montgomery County example (David)

6. Pursuing Measures Rather than Process Early action important because: Renewable Energy 3 years lead time for measures not unusual Energy Efficiency Cost of delay Race to defer power plant/transmission approval Solid Waste Can be motivator for real economic change Transportation Road and land use projects happening now

7. Build Accountability Into Inventory What is measured? (ex. kWh consumption, VMT, volume of refuse) Who will measure it? When will it be measured? Monthly? Annually? Other? What is specific role of the Sierra Club? Who? When? How do we define progress/achievement? Need quantifiable performance measures for reductions. Differentiate emissions reductions from “process.” A completed inventory or action plan is not a reduction.

8. Funding – the Continuous Hurdle Not everything costs money – avoid pitfalls of expensive planning processes, target resources to measures Many strategies save money – energy efficiency boosts the economy and reduces internal government utility budget, PAYT reduces MSW expenses Securing a revenue stream

9. Who has done this before? Local Officials don’t want to invent the wheel, or go first. Provide examples of laws passed, measures implemented, and/or results from other cities experience What are the basic elements of an action plan? Best practices? Can we provide a menu of options from successes elsewhere? Who are the keepers of institutional memory? How will the Sierra Club maintain and pass on records of local efforts/progress/challenges?

10. “Action brings good fortune.”