1. Genesis of Funding Idea and Collaboration Discussions at ISHAE Winter Meeting in Arizona Discussions at ISHAE Winter Meeting in Arizona Board Retreat and Strategic Planning in Maine Board Retreat and Strategic Planning in Maine Outcome to reach out to AHLA, both for new and better relationship and for funding Outcome to reach out to AHLA, both for new and better relationship and for funding Strategic Planning Task Force Appointed Strategic Planning Task Force Appointed Meeting in DC with Katherine and Matt Meeting in DC with Katherine and Matt Three Task Force Meetings - Lists Three Task Force Meetings - Lists Proposal Here Today Proposal Here Today

2. Idea #1: Fund scholarship program to: Get more states to ISHAE Events Offer complimentary registration to either winter or summer ISHAE meetings Complimentary registration to R&R for membership people Pay to cover LAS registration or fly more states to LAS.

3. Outcome #1 Allocation of new funds for Scholarships Allocation of new funds to cover LAS Registration

4. Idea #2: Create better relationships with Brands, Owners, Management Companies Create a session at LAS or NYC in conjunction with AH&LA that has PSA Executives interacting with Owners and Management Company Executives Invite brands to ISHAE meetings.

5. Outcome #2 Create this event to allow for greater direct engagement with this very important group of people Create this event to allow for greater direct engagement with this very important group of people

6. Idea #3: Checklist for best practices for PSA’s Past version by Pam Inman Institute or ASAE connection

7. Outcome #3 Contact Bob Harris Hopefully modify one of his existing books or toolkits with more industry specific information. Half-hour phone consultation for new association CEO’s Speaking at an upcoming ISHAE conference to outline the program.

8. Idea #4: Enhance Educational Experiences at ISHAE Conferences ISHAE currently allocates approximately $15,000 towards speaker fees and expenses for both summer and winter conferences.

9. Outcome #4 An increase in funding would allow for additional speakers, as well as being able to offer concurrent sessions at the winter conference for the R&R program.

10. Idea #5: Development of additional programs to benefit ISHAE members Develop partnership programs that drive revenue to both ISHAE and members Develop stronger and more varied affinity programs Negotiate with STR for PSA state data package Undertake independent research, studies and statistics Outreach to new PSA’s

11. Outcome #5 Undertake developing partnership programs that drive revenue for ISHAE and its members Develop stronger affinity programs Negotiate for such items as a data package with STR Undertake independent research such as Lodging Tax Study, PSA Wage survey, Employment Tax study, surveys/stats on legislative issues in the states

12. Additional Ideas Inform ISHAE Members of Our Accomplishments Update phone tree and develop other communication methods Quarterly Board Chair Note to Membership Strengthen ISHAE’s voice with ARDA, AAHOA, CSRA and NRA through attending conferences and increased communication

13. Continue to strengthen the relationship with AH&LA Continued, better and more frequent communications between Christina and Matt MacLaren on a regular basis Continued communication about potential new PSA members of AH&LA and update on those that may be struggling. Have a bigger AH&LA GA presence at conferences. Possibly have 2 people from ISHAE and 2 people from AH&LA talk every month and discuss updates

14. Continue to strengthen the relationship with AH&LA Develop protocols for communication as it relates to state and local issues engaged in by AH&LA and PSA’s Have a thorough discussion about how PSA’s and AH&LA choose to work together on issues and how it is reported to outside entities Create a protocol that defines what ISHAE & AH&LA will be working on together in both a legislative and collaborative sense