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Published byValentine Waters Modified over 9 years ago
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Image Renewals, Inc. MBA 6020
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Image Renewals, Inc. Ryan Buck, Joe Campbell, Kevin Campbell, Laura Hacker
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Image Renewals, Inc. Damaged Pictures
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Image Renewals, Inc. Damaged Pictures
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Image Renewals, Inc. Damaged Documents
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Image Renewals, Inc. Damaged Documents
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Image Renewals, Inc. POTENTIAL CUSTOMERS Genealogists People building albums People replacing documents
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Image Renewals, Inc. STRENGTHS Very little competition outside of some of the larger imaging corporations (i.e. CVS or Walgreens) Competition is expensive $ Quality Some of the larger companies will not touch some of the tougher work
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Image Renewals, Inc. WEAKNESSES Would not have the financial backing of a large corporation (i.e. Walgreens or CVS) Notoriety Turn around time would not be as quick on some projects
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Image Renewals, Inc. OPPORTUNITIES Opportunities would be vast Everyone has a photo’s that they would like to have come out better or has taken lots of wear and tear over time and want it redone Genealogists Sports pictures School pictures Family photos
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Image Renewals, Inc. THREATS CVS and Walgreens Some independent photographers, freelance photographers Smaller photo shops (mom and pop stores)
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Image Renewals, Inc. MARKETING ANGLES Partner with photographers Use the internet to do ads, website, articles Use the newspaper to do ads, articles Radio ads
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Images Renewals, Inc. MARKETING ANGLES Direct mailing Displays at photograph places Go to fairs and advertise
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Chart of Best Marketing Focus
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Genealogy Market Why This Market? – Half of American Families have never researched their roots – 9.1 million US web visitors use genealogy web sites each month. – 83% of 18-34 year olds are interested in learning their family’s history source: Familytreemagazine.com
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Impact on Photo Restoration $33-Billion industry American realization of no need to live with damaged photos Genealogy need source: findarticles.com/bnet/photorestoration
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Photo Framing Businesses Why Partner with these businesses? – 32 percent of U.S. households have used a professional custom- framing service at one time – Many framing customers also want restorations source: findarticles.com/PMA releases survey results
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Conclusion: Photo Restoration People will appreciate having cherished photographs look brand new Opportunities for growth are abundant
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Image Renewals, Inc. QUESTIONS?
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