1. RSA Web Content Workshops - From Content To Conversation - by James Cherkoff

2. Purpose “You should go to this website because?”

5. Audience Web Writing Linking Images

6. Your Audience “Who Are They?”

7. People Talk Back “Whether you like it or not!”

30. Listening “Who is talking about you?”

31. Exercise

32. Surveys “Ask them what they want.”

33. Writing On The Web “Is it any different?”

34. Good Content “Is It Useful To Your Audience?” EntertainmentEducationInformation DebateNewsCommunity

35. Keep It Brief

36. “The 96 second window of opportunity…” ProBlogger How many words?

37. Get Organised

38. Opinion “What Do You Believe?” play

39. Conversational “Think Story.”

40. People “Big subjects, personal story.”

43. Titles People Browse In Search Engines Some people use RSS readers Regular Readers Scan Search Engine Optimisation Keep It Simple Grab Attention Meet A Need ie How To…. Describe The Article Use Key Words Mini-Ad For Your Work

44. Back Story “Behind The Scenes” play

45. Participation “Not Everyone” Bradley Horowitz, VP Product Strategy, Yahoo

46. Curate Others “And Create Less?”

47. Building An Audience “Getting Going” ‘Pillar’ or feature articles Frequency Easy domain name Leave thoughtful comments on other sites TrackBacks Comments & responding to comments Write articles for other sites Patience Linking To Others - carefully! Interact with readers eg email Promote Offline Email Lists?

48. Why Are Links Important?

49. Inbound Links

50. How To Link

51. Exercise

52. Images

53. Copyright Attribution Google Images/ Flickr Original RSA Sharing with colleagues Curating Fellows Images Editing Images Photoshop

54. Images - Slides “As Media”

55. Images - Slide Show play

56. Images - Video “Keep It Simple.” play

57. Images - Video “Keep It Simple.” play

58. Images - Video “Keep It Simple.” play

59. Images - Video “Keep It Simple.” play

60. Images - You! “The Web Is Personal.”