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By: Viviana Robayo Gonzalez International Trade VII Antonio Nariño University.

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Presentation on theme: "By: Viviana Robayo Gonzalez International Trade VII Antonio Nariño University."— Presentation transcript:

1 By: Viviana Robayo Gonzalez International Trade VII Antonio Nariño University

2 INTRODUCTION PRODUCT DESCRIPTION DESTINATION COUNTRY ADVERTISING STRATEGIES TECHNICAL DATA TRADE AGREEMENTS

3 Features Climate Uses

4 Its population 313´914.040 The eating habits of Americans are changing The tax benefits.

5 The Mango will be exported to the industries or large supermarkets. The first strategy is to Export samples without commercial value; The Second one is to show that the Mango is harvested under conditions that consumers demand.

6 MAGAZINES NEWSPAPERS website

7 QUALITY Must comply with the quality of the product described in this tab. Give general specifications and requirements and/or specifications contained in the This technical data sheet and packaging specifications and size set forth herein supersede any specification contained in the Colombian Technical Standards referenced therein. For sampling and quality control shall apply the provisions of Technical FT26, applying a Acceptable Quality Level (NAC) OF 10%.

8 GENERALITIES Mango (Mangifera indica L.) Family: Anacardiaceae, originated in the India and Southeast Asia. The handle is variably generally round or elongated. The handle has postharvest ripening, features color, size, flavor, acidity, fiber, depending on the variety. The handle must correspond to category Extra and I.

9 GENERAL REQUIREMENTS The product should have the following characteristics : yellow green, deep yellow fresh, sweet flavor, aroma, skin smooth and firm. Must be whole, firm, fresh, healthy, clean and free of black spots, bruises, presence of insects, abnormal external moisture, odors. They should not show signs of infestation or infection.

10 This agreement was approved since 2011.

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