1. Chapter 3 Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 3 - 1 Planning Business Messages

2. Learning Objectives 1.Using the Three-Step Writing Process 2.Analyzing the situation 3.Gathering information 4.Selecting the right medium 5.Organizing your message Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 3 - 2

3. Understanding the Three- Step Writing Process Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 3 - 3

4. Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 3 - 4 Situation Information Medium Organization Revise Produce Proofread Distribute Adapt to the Audience Adapt to the Audience Compose the Message Compose the Message PlanningCompletingWriting Three-Step Process

5. Analyzing the Situation Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 3 - 5

6. Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 3 - 6 Define the Purpose GeneralGeneral SpecificSpecific

7. Analyze the Purpose Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 3 - 7 Will your message change anything? Is your purpose realistic? Is the timing right for your message? Will your purpose be acceptable?

8. Profile the Audience Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 3 - 8 Primary MembersPrimary Members Size and LocationSize and Location CompositionComposition UnderstandingUnderstanding ExpectationsExpectations ReactionsReactions

9. Gathering Information Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 3 - 9

10. Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 3 - 10 Audience PerspectiveAudience Perspective Community InputCommunity Input Company DocumentsCompany Documents Audience InputAudience Input Colleagues & CustomersColleagues & Customers Locate Information

11. Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 3 - 11 Provide Information

12. Selecting the Right Medium Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 3 - 12

13. Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 3 - 13 Oral Media ConversationsConversations InterviewsInterviews SpeechesSpeeches PresentationsPresentations MeetingsMeetings

14. Written Media Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 3 - 14 MemosMemos ProposalsProposalsReportsReports LettersLetters

15. Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 3 - 15 Visual Media Communicate FastCommunicate Fast Clarify ComplexityClarify Complexity Overcome BarriersOvercome Barriers Expedite MemoryExpedite Memory

16. Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 3 - 16 Electronic Media

17. Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 3 - 17 Choose the Medium Choose the Medium RichnessRichness LimitationsLimitations CostCost FormalityFormality UrgencyUrgency PreferencesPreferences

18. Organizing Your Message Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 3 - 18

19. Good Organization Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 3 - 19 Helps Readers Helps Writers UnderstandingUnderstanding AcceptanceAcceptance TimeTime TimeTime EnergyEnergy ReputationReputation

20. Define the Main Idea Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 3 - 20 Overall SubjectOverall Subject Topic Topic StatementTopic Statement Main Idea

21. Generate Creative Ideas Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 3 - 21 BrainstormingBrainstorming Journalistic ApproachJournalistic Approach Questions & AnswersQuestions & Answers Storyteller’s TourStoryteller’s Tour Mind MappingMind Mapping

22. Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 3 - 22 Limit Message Scope InformationInformation LengthLength DetailDetail Main Idea

23. Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 3 - 23 Choose the Approach Direct Indirect Audience Reaction Message Length Message Type

24. Outline the Content Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 3 - 24 Major Points Supporting Details Supporting Details

25. Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 3 - 25 Message Structure Main Idea Main Idea Major Points Major Points Examples Examples Evidence Evidence

26. Storytelling Techniques Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 3 - 26 Inspiration Teaching Warning Persuasion The Beginning The Middle The Ending

27. Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 3 - 27 Planning Business Messages