1. Ch 4: Attitudes & Behavior Part 3: Feb. 13, 2015

2. How does behavior affect attitudes? 1) Foot-in-the-door phenomenon: – What is it? – Example? 2) Escalating behavior: – May explain harmful acts – SPE example –

3. 3) Cog Dissonance – how behavior might change our attitude – Festinger’s experiment? – Result? – What was the role of insufficient justification? $20 condition - $1 condition -

4. Self-Perception Theory Alternate to Cog Dissonance theory – S-P Theory: When difficult to interpret attitudes/weak attitude  look at our behavior – Facial Feedback (as example): Original studies (smiling / frowning) – How does this work?

5. S-P theory (cont.): – Embodied Cognition (as example): Experiment examples – How does the effect work?

6. Overjustification & Motivation S-P can influence motivation – What is the overjustification effect? – Intrinsic motivation attribution: – Extrinsic motivation attribution:

7. Comparing Theories Cog Diss: what is the main explanation? S-P Theory: what is the main explanation? What does each best explain?