1. Attitudes Belief Emotional Action

2. Factors That Form Attitudes Parents (reward, punishment, modeling) Peers Information (media, school, people)

3. Critical Period (12 to 20)

4. Changing Attitudes The Speaker (credibility, prestige, expertise, power, physical attractiveness) The Message (use of fear) The Audience (one – sided versus two – sided message)

5. Social Facilitation Easy Tasks Difficult Tasks

6. Altruism Diffusion of Responsibility Clarity of Situation Presence of Friends

7. Definition of Conformity

8. Sherif – Autokinetic Phenomenon

9. Reasons for Conforming Behavior Risk of Disapproval Lack of Perceived Alternatives Fear of Disruption Absence of Communication Sense of Powerlessness

10. Factors That Produce Interpersonal Attraction Similarity Complementarity Competence Prestige Physical Attractiveness

11. Sex Role Theories Freud (Oedipus and Electra Complexes) Learning (reinforcement, punishment, and modeling) Cognitive – Developomental Theory (gender constancy) Gender Schema Theory

12. Androgyny More Flexible Higher Self - Esteem