1. T- 1 Copyright©1997, Allyn & Bacon Pervasiveness _ 1,500 TV Stations _ 12,000 Radio Stations _ 11,000 Cable Systems _ 15,000 Newspapers and periodicals

2. T- 2 Copyright©1997, Allyn & Bacon Information Source _ News _ Weather _ Community Events

3. T- 3 Copyright©1997, Allyn & Bacon Entertainment Source _ Movies _ Television _ Radio _ Books _ Magazines _ Records

4. T- 4 Copyright©1997, Allyn & Bacon Persuasion Forum _ Editorials _ Commentary _ Analysis _ Advertising _ Public Relations

5. T- 5 Copyright©1997, Allyn & Bacon Binding Influence _ Mass Media provide a shared experience for communities.

6. T- 6 Copyright©1997, Allyn & Bacon MASS MEDIA Technological Basis  Print Technology - Books, Newspapers, Magazines  Electronic Technology - Records, Radio, Television, World Wide Web  Chemical Technology - Movies

7. T- 7 Copyright©1997, Allyn & Bacon Mass Media Models _ Hot vs. cool _ Entertainment & Information _ Elitist & populist _ Push-pull

8. T- 8 Copyright©1997, Allyn & Bacon Economic Foundation _ Advertising Revenue _ Circulation Revenue (subscriptions) _ Audience donations _ Privately supported media

9. T- 9 Copyright©1997, Allyn & Bacon Media Demassification _ Technology & demassification _ Effects of demassification -Alternative media

10. T- 10 Copyright©1997, Allyn & Bacon Media Conglomeration _ Ownership consolidation _ Dubious effects _ Positive effects

11. T- 11 Copyright©1997, Allyn & Bacon Media Globalization _ Transnational ownership _ Transnational partnership _ Effects of globalization

12. T- 12 Copyright©1997, Allyn & Bacon Media Melding _ Digitization _ Intracorporate Synergy