1. Demographics Which generation are you?

2. Baby Boomers Born between 1946 - 1964 Make up approximately 1/3 of the population 10 million Canadians

3. Landmark Events Landing on the moon (1969) Vietnam War (1965-1973) Hippie Movement (1960s)

4. Popular Culture Technology: TV, transistor radio, audio cassette Music: Elvis, Beatles, Rolling Stones TV: colour TV, Easy Rider, The Graduate

5. Effects of Baby Boomers Pension payout Health costs: Dementia, obesity Housing issues

7. Generation X People born 1965 – 1980 Term popularized by Canadian author Douglas Coupland in 1991 book Generation X: Tales for an Accelerated Culture

8. Generation X Traits Highly educated, active, balanced, happy, family oriented Their worldview is based on change “A generation in search of human dignity and individual freedom” “MTV Generation” – saw the emergence of music videos, electronic music, punk

9. Landmark Events End of Cold War and fall of the Berlin Wall Watergate, Ronald Reagan Chernobyl disaster Introduction of personal computer, Internet and cable tv AIDS epidemic

10. Popular Culture Technology: VCR, Walkman, IBM PC Music: Nirvana, Madonna, INXS

11. Generation Y Born between 1981-1994 Echo Boomers (children of the baby boomers), Nexters, Millennials, New Boomers

12. Millennials Born ~1981 to ~2000 http://www.huffingtonpost.ca/2012/12/20/generation-y-jobs-canada_n_2334262.html

13. Traits Confidence, tolerance, entitlement, narcissism Detached from institutions (less religious) Switch jobs frequently Increasingly liberal attitudes “Peter Pan” generation – delayed adulthood

14. Landmark Events Columbine shooting September 11, 2001

15. Popular Culture Technology: Internet, Email, DVD, Playstation, Xbox, ipod Music: Eminem, Britney Spears, Puff Daddy, Jennifer Lopez Reality TV

16. Generation Z Born between 2000- “Generation Lay-Z” Dreamer/ Internet generation Highly connected – digital natives Individualistic Reliant on gadgets

17. Traits Comfortable with technology, social media Feelings of insecurity due to terrorism and recession Innovative, entrepreneurial, highly conscious of the challenges they face More stress, more risk-adverse Tolerant of homosexuality, multiculturalism Helicopter parents

18. Landmark Events Barack Obama being elected Iraq/Afghanistan war Arab spring

19. Popular Culture Technology: ipad, Google, Facebook, Twitter, Android, iPhone Music: Kanye West, Rihanna, Taylor Swift