1. Which generation are you?
Demographics
Which generation are you?

3. Baby Boomers Born between 1946 and 1964
Make up approximately 1/3 of the population 10 million Canadians
Reach their 65th birthday starting in 2011

4. Effects of Baby Boomers
Pension payout
Health costs:
Dementia
Obesity
Decline in smoking rates, inactivity and heavy drinking
Housing issues

7. Generation X People born 1965 to 1980/1984
Term popularized by Canadian author Douglas Coupland in 1991 book Generation X: Tales for an Accelerated Culture

8. Generation X End of Cold War and fall of the Berlin Wall
Watergate, Ronald Reagan
Chernobyl disaster
Introduction of personal computer, Internet and cable tv
AIDS epidemic

9. Baby Boomers vs. Gen X question authority
seek bigger meaning in life and work
are technologically savvy
live in the present
are skeptical
see career as a key to happiness
are open to multi-careers
consider challenge and variety as being more important than job security
workaholic tendencies and materialistic
single career path
are impressed by authority
are optimistic
are driven to achieve

10. Generation Y Born between 1971/1985 to 1990/2004
Echo Boomers (children of the baby boomers), Nexters, Millennials
“stapled to your cell phone, know your way around a computer and have the attention span of a pigeon”

11. Millennials
Born ~1981 to ~2000

12. Peter Pan Generation because they have delayed becoming adults longer that most generations before them e.g. living at home

13. Generation Z Born between 1990/ 2005 and 2010.
Typically children of Generation X
Generation Lay-Z
Dreamer/ Internet generation
Highly connected – digital natives
Individualistic
Reliant on gadgets
Most multi-tasking generation perfectly comfortable with multiple information streams and activities running concurrently
"acquired Attention Deficit Disorder" since their dependency on technology is high and attention span is much lower
Obesity issues
Have helicopter parents

14. Generation Z
“Your business better be fully capable of servicing a customer without forcing them to the phone or suggesting they drop into your high street store. By then, they’ve already clicked back and bought from your competitor.”

15. Generation Alpha
First millennial generation with all born entirely in the 21st century
Children of Generation Y

17. http://www. statcan. gc. ca/pub/11-008-x/2011002/c-g/11520/c-g001-eng

18. Generation Y ages 25-30 Generation X ages 31-46 Boomers ages 47-64

19. Generations in Canada 2009
Canadian Total Labour Force Participation by Select Generations

20. Australia Poster Generations Defined