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Hydrating Food Deserts: Campaign to Rid Food Deserts in SF Stacey Chun PA 790 – Systems Change in Public Service May 16, 2015
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http://communityplates.org/food-rescue-transforms-food-deserts/
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What’s the problem and how are we going to fix it? Problem Healthy food options in low-income neighborhoods in SF (food deserts) healthcare disparities Goals (Issue) Short Term Get commitment from Supervisor Mar to fight for more Healthy Retail SF budget Intermediate Secure ongoing $$$ for Healthy Retail SF Long Term Rid food deserts in SF
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Healthy Retail SF – Leverage Existing Infrastructure Before After http://civileats.com/2014/07/04/san-franciscos-healthy-corner-store- movement-getting-it-right/
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Stakeholders Victim(s) aka Target SF Board of Supervisors Supervisor Eric Mar Friends aka Allies San Francisco Department of Public Health Southeast Food Access Workgroup Office Economic & Workforce Development San Francisco Health Improvement Partnership Bayview Healthy Eating Active Living Zone Tenderloin Healthy Corner Store Coalition Residents of food deserts San Francisco Wholesaler Produce Market Foes aka Opponents Corner stores who don’t want to convert Everyone else that wants $$$ allocated to their interests
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Tactics Gain attention, support, call to action Social media – tagging, sharing, hashtagging, tweeting “Contact Supervisor Mar and your supervisor to ensure the Office of Economic and Workforce Development has enough resources to sustain the support to corner store conversions” #veggiesforyouandme Community meetings/coalitions (e.g. SEFA, HEAL) Hit the targets – political window Budget hearings – June Testimonies Residents, successful conversions, waitlisted stores Social media
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