1. INTERLEGES AGM / 27-30 MAY 2010 / KIEV WORKSHOP ON WEBSITES FOR LAWYERS PAUL KEANE

2. THE MYSTERIES OF SEARCH ENGINE OPTIMISATION AS REVEALED TO AN INTERESTRED AMATEUR

3. SEARCH ENGINE OPTIMISATION First : 41% of clicks Second : 12% Third : 8.5% Rest : 4% → If Google search is important, you must get into the top three

4. KEY WORDS “Tool External” → popularity of key words for Google add words “Lawyer” monthly local searches 18,000, global 6,000,000 “Commercial Solicitor” 170 monthly, 5,400 global

5. BUYERS OR LOOKERS Google “on line commercial intention” Measure of customer’s intent to acquire information or purchase products Anything over.7% : strong intention to buy

6. EXAMPLES OF COMMERCIAL INTENTION 1.“Television” index =.1% (lookers!) Specific model of TV =.9% (buyers!) 2.“Sports law” non-commercial probability =.81% (lookers!) 3.“Sports lawyer” commercial intention probability =.51% (buyers!)

7. GOOGLE SEARCHES Three areas of response:- 1.Sponsored links 2.Local searches 3.Normal searches

8. WHAT GOOGLE LIKES Links Video (especially YouTube) Title tab – blue bar at top of page Metatags

9. SEO for Amateurs Disclaimer This information is for guidance purposes only. It does not constitute legal or professional advice. Professional or legal advice should be obtained before taking or refraining from any action as a result of the contents of this publication. No liability is accepted by Reddy Charlton McKnight for any action taken in reliance on the information contained herein. Any and all information is subject to change.