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Travel Product & Travel Product Planning
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Teaching Content Various kinds of travel product
Characteristics of travel product Planning Destination Development Destination Life Cycle
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Let’s GO ~~~~ Teacher: Let’s go to have a trip ~~~
Teacher: Take a look what kinds of travel products involved in it !
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Maldives
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Major points to Study State the characteristic of travel products
List out various kinds of travel product Examine travel product's characteristics with its usefulness in studying the attractiveness of a destination Examine various planning in destination development
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Travel product Service
choose/differentiate by feelings about service quality Consumer’s views satisfaction
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Examples of Travel Product
Traveling Package Transportation Entertainment Touring Amusement Park MICE Services Hotel Services Catering Services etc…………..
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Characteristics of Travel Products
Intangible Nature never see, hear, taste or touch purchase Services (EXPERIENCES ) X physical ownership tangible purchases complete service consumers achieve Intangible goals (HAPPINESS, EXCITEMENT, RELAXATION)
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Characteristics of Travel Products
Inseparability of Production and Consumption services provided at the exact moment when tourists consume “Moment of Truth” Cannot be separated in time
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Characteristics of Travel Products
Differentiation Service provider (service attitude, ability of service staff) different quality standards (hard to control) different experience Consumers (knowledge, experience, interests, hobbies) experienced differently
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Characteristics of Travel Products
Perishability Cannot be stored or prepared Unoccupied rooms or unsold airline tickets can never be sold at that particular period of time
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Characteristics of Travel Products
Complementarity Made up of many activities Travel products are closely linked with each other One travel product will always be affected by the elements of other travel products
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Characteristics of Travel Products
Immobility of ownership we purchase “services” We acquire an “experience” but we cannot own the physical product
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Planning Destination Development
Travel Agent Evaluation Characteristics of Travel Product + Consumers’ Needs Travel Product
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Destination Life Cycle
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Case Study VS Teacher: Please think about the Destination Life Cycle of these two theme parks
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