1. Film Frailer Conventions Learning Objective To apply knowledge of codes and conventions to film trailers

2. Types of Trailers These three trailers all advertise Iron Man 3. 1. What is the purpose of each trailer? 2. How do the trailers advertise the films differently?

3. Types of Trailers Teaser trailer – a short trailer, usually the first trailer for a film with the aim to ‘tease’ an audience. Shown on the internet, TV and in cinemas. Theatrical trailer – a lengthier trailer. Usually released 12-4 weeks prior to the film’s release. Shown on the internet, TV and in cinemas DVD trailer – used to promote the film on DVD in order to gain extra sales. Shown on the internet and TV.

4. Conventions of a Theatrical Trailer Genre Plot Short clips Voice-over Music Cast Director The title The studio

5. Trailer Analysis Analyse the Iron Man 3 trailer, with every group focusing on different aspects: Groups αand δ – Camera shots, angles and movement Groups βand κ – Editing (including titles) Group γ – Sound Group θ – Mise-en-scene

6. Home Learning Previous Decide the genre you would like to analyse (Action-Adventure or Rom-Com) Choose a film to analyse from your genre. Bring in the film poster (hard copy and an electronic copy saved in a ‘My documents’ folder) Now Bring in 6 screen grabs from your chodsen film’s trailer (hard copy to your teacher and an electronic copy saved in a ‘My documents’ folder) Due