1. Template release: Jun 2014 Go to: http://cm-p8- ae1.usca.ibm.com:9081/WorkplaceXT/ContainerLogin.jsphttp://cm-p8- ae1.usca.ibm.com:9081/WorkplaceXT/ContainerLogin.jsp © Copyright IBM Corp. 2014, 2014 Course materials may not be reproduced in whole or in part without prior written permission of IBM. Copyright statement: 9pt Arial Regular, Black Maximum length: 1 line Update the Copyright year; add course creation and most recent update. IBM logo must not be moved, added to, or altered in any way. Background should not be modified. Indications in green = Actual content Indications in blue = Edit in master Indications in red = Locked elements Indications in black = Optional elements Presentation title: 32pt Arial Regular, White Presentation subtitle: 24pt Arial Regular, White IBM Mobile Customer Engagement Boot Camp Xtify

2. Template release: Jun 2014 Go to: http://cm-p8- ae1.usca.ibm.com:9081/WorkplaceXT/ContainerLogin.jsphttp://cm-p8- ae1.usca.ibm.com:9081/WorkplaceXT/ContainerLogin.jsp © Copyright IBM Corp. 2014, 2014 2 Slide body: 24pt Arial Regular, Black Recommended maximum text: 5 principal points Slide heading: 28pt Arial Regular, Black Recommended maximum length: 2 lines Update the Copyright year; add course creation and most recent update. Optional slide number: 9pt Arial, Black IBM logo must not be moved, added to, or altered in any way. Background should not be modified. Indications in green = Actual content Indications in blue = Edit in master Indications in red = Locked elements Indications in black = Optional elements Course objectives This course is designed to enable you to:  Understand what IBM Mobile Customer Engagement products provide to our customers  Understand how these products fit into the IBM ExperienceOne suite of products and solutions  Understand the various user views of the IBM Mobile Customer Engagement products  Understand how to Implement these products  Understand how to Manage and Administer these products  Understand the basics of how IBM Mobile Customer Engagement products are integrated with various IBM ExperienceOne products

3. Template release: Jun 2014 Go to: http://cm-p8- ae1.usca.ibm.com:9081/WorkplaceXT/ContainerLogin.jsphttp://cm-p8- ae1.usca.ibm.com:9081/WorkplaceXT/ContainerLogin.jsp © Copyright IBM Corp. 2014, 2014 3 Slide body: 24pt Arial Regular, Black Recommended maximum text: 5 principal points Slide heading: 28pt Arial Regular, Black Recommended maximum length: 2 lines Update the Copyright year; add course creation and most recent update. Optional slide number: 9pt Arial, Black IBM logo must not be moved, added to, or altered in any way. Background should not be modified. Indications in green = Actual content Indications in blue = Edit in master Indications in red = Locked elements Indications in black = Optional elements Course agenda (1) This course is organized as follows:  Unit 1 – IBM Mobile Customer Engagement Overview Lesson 1 – Introduction to IBM Mobile Customer Engagement Lesson 2 – Introduction to IBM ExperienceOne Lesson 3 – IBM Mobile Customer Engagement Architecture and Components  Unit 2 – IBM Mobile Customer Engagement Views Lesson 1 – A Mobile User’s View of IBM Mobile Customer Engagement Products Lesson 2 – A Marketer’s View of IBM Mobile Customer Engagement Products Lesson 3 – A Developer’s View of IBM Mobile Customer Engagement Products Lesson 4 – A Support (L1) View of IBM Mobile Customer Engagement Products

4. Template release: Jun 2014 Go to: http://cm-p8- ae1.usca.ibm.com:9081/WorkplaceXT/ContainerLogin.jsphttp://cm-p8- ae1.usca.ibm.com:9081/WorkplaceXT/ContainerLogin.jsp © Copyright IBM Corp. 2014, 2014 4 Slide body: 24pt Arial Regular, Black Recommended maximum text: 5 principal points Slide heading: 28pt Arial Regular, Black Recommended maximum length: 2 lines Update the Copyright year; add course creation and most recent update. Optional slide number: 9pt Arial, Black IBM logo must not be moved, added to, or altered in any way. Background should not be modified. Indications in green = Actual content Indications in blue = Edit in master Indications in red = Locked elements Indications in black = Optional elements Course agenda (2) This course is organized as follows:  Unit 3 – Implementing IBM Mobile Customer Engagement Lesson 1 – How to Implement IBM Mobile Customer Engagement with a Mobile Application (App Push) Lesson 2 – How to Implement IBM Mobile Customer Engagement with a Mobile Website (Web Push)  Unit 4 – IBM Mobile Customer Engagement Management and Administration Lesson 1 – Customer Onboarding and Software Service Provider (SSP) Partner’s Role Lesson 2 – IBM Mobile Customer Engagement Service Transition Plan and SSP Partner’s Role Lesson 3 – How to Triage IBM Mobile Customer Engagement Support Issues

5. Template release: Jun 2014 Go to: http://cm-p8- ae1.usca.ibm.com:9081/WorkplaceXT/ContainerLogin.jsphttp://cm-p8- ae1.usca.ibm.com:9081/WorkplaceXT/ContainerLogin.jsp © Copyright IBM Corp. 2014, 2014 5 Slide body: 24pt Arial Regular, Black Recommended maximum text: 5 principal points Slide heading: 28pt Arial Regular, Black Recommended maximum length: 2 lines Update the Copyright year; add course creation and most recent update. Optional slide number: 9pt Arial, Black IBM logo must not be moved, added to, or altered in any way. Background should not be modified. Indications in green = Actual content Indications in blue = Edit in master Indications in red = Locked elements Indications in black = Optional elements Course agenda (3) This course is organized as follows:  Unit 5 – IBM Mobile Customer Engagement Integrations Lesson 1 – IBM ExperienceOne Product Integrations  Unit 6 – Course Wrap Up

6. Template release: Jun 2014 Go to: http://cm-p8- ae1.usca.ibm.com:9081/WorkplaceXT/ContainerLogin.jsphttp://cm-p8- ae1.usca.ibm.com:9081/WorkplaceXT/ContainerLogin.jsp © Copyright IBM Corp. 2014, 2014 6 Slide body: 24pt Arial Regular, Black Recommended maximum text: 5 principal points Slide heading: 28pt Arial Regular, Black Recommended maximum length: 2 lines Update the Copyright year; add course creation and most recent update. Optional slide number: 9pt Arial, Black IBM logo must not be moved, added to, or altered in any way. Background should not be modified. Indications in green = Actual content Indications in blue = Edit in master Indications in red = Locked elements Indications in black = Optional elements Schedule Unit nameDay/Hours/Minutes 1Unit nameX hours 2Unit nameX hours

7. Template release: Jun 2014 Go to: http://cm-p8- ae1.usca.ibm.com:9081/WorkplaceXT/ContainerLogin.jsphttp://cm-p8- ae1.usca.ibm.com:9081/WorkplaceXT/ContainerLogin.jsp © Copyright IBM Corp. 2014, 2014 7 Slide body: 24pt Arial Regular, Black Recommended maximum text: 5 principal points Slide heading: 28pt Arial Regular, Black Recommended maximum length: 2 lines Update the Copyright year; add course creation and most recent update. Optional slide number: 9pt Arial, Black IBM logo must not be moved, added to, or altered in any way. Background should not be modified. Indications in green = Actual content Indications in blue = Edit in master Indications in red = Locked elements Indications in black = Optional elements Questions