1. TOP PROGRAMMES 2008

2. TOP PROGRAMMES BY AP Against AP 18-39: – the top programme was Desperate Housewives – watched by an average of 18% of 18-39 year olds Against AP 18-49: – the top programme was also Desperate Housewives – watched by an average of 17% of 18-49 year olds Against AP 25-54: – the top programme was The Fair Go Ad Awards – watched by an average of 18% of 25-54 year olds Against HHS with Kids 0-14: – the top programme was Desperate Housewives – watched by an average of 24% of HHS with Kids 0-14 Source: AGB Nielsen – 2008

3. TOP SHOWS ON TV ONE AND TV2 In fact, in 2008 against all key demographics, 90% or more of the top 20 programmes were on TV ONE or TV2!

4. TOP PROGRAMMES AGAINST AP 18-54 IN THE REGIONS In Auckland the top programme was Desperate Housewives – watched by 16% of AP 18-54 in Auckland In Hamilton the top programme was Miss Congeniality – watched by 19% of AP 18-54 in Hamilton In Palmerston North the top programme was The Fair Go Ad Awards – watched by 29% of AP 18-54 in Palmerston North In Wellington the top programme was RV – watched by 23% of AP 18-54 in Wellington In the South Island the top programme was The Fair Go Ad Awards – watched by 18% of AP 18-54 in the South Island Source: AGB Nielsen – 2008, 18-54 selected to achieve a more robust sample size