1. M OBILE M ARKETING : L INKING T IME AND L OCATION

2. M OBILE M ARKETING S TRATEGY Why? What? How?

3. Image Branding Web site Portal Banner DM Acquisition Satisfaction Loyalty building SMS campaign MMS campaign Couponing CRM Satisfaction Confirmation Alert Community Sales Promotion Product info Contests M-commerce Retail Mobile sales site

8. Identify one mobile marketing campaign. 1.Describe very briefly the campaign. 2.What do you think was its strategic purpose? 3.Was it successful (from what you can tell)? GROUP WORK