1. Cindy Olvera, Johnathan Sloss Anabel Belmares, Robert Mora Edgar Salinas

2. Milestone: 1  Business Idea: Urban Lounge Facility for college students Strategy : Differentiation Core Competency: Provide better, cheaper, and different services Business Process: Customer Service, E- mail, social network- FB

3. Milestone 2: Competitive Forces  Threat of new Entrants -few similar businesses  Threat of Substitutes -competing businesses  Power of Buyers -target is college students  Power of Suppliers - trained employees  Industry Competitiveness -similar local businesses

4. Milestone 3: Ethical Issue  Hacking  Identity Theft  Liability  Keep passwords/ access codes confidential  Increase Security  Protect and Secure all business information

5. Milestone 5: CRM Elements helping develop customer relationship  Determine Students Budget  Personal Interests  Activity Level We will use Surveys, Interviews, Website Feedback from input will determine output

6. Milestone 6: Cutting Edge IT  State of the Art Surveillance  monitor behavior, activities in the lounge, and changing information  enhance security, overview of the facility, communicate with our customers and employees.

7. Milestone 6: Cutting Edge IT  3D Projection Theater Dolby Surround Sound  Maintains perfect quality of projected image exactly as the content creator intended

8. Milestone 6: Cutting Edge IT  Data Warehouse for Business Intelligence  Stores current and historical data of potential interest to decision makers throughout the company.