1. By: Chen Shen Yijun Niu Ke Wang Yan Lu Azad Patwary Poonam Bhatt Marc Perez Stella Malla Steven Meikle Johny Tran

2. Mission Statement: At GlobalTransTM ("GT"), it is our obligation to provide our customers with the most advanced, high quality translation software using the cellular phone. The software our manufacturers offer represents some of the best values for translating communities. GlobalTransTM is translation software within a cellular phone which provides different methods of translation, depending on the way it is used. GlobalTransTM is the first company to manufacturer translation software service that can be used across the world. We have developed advanced cellular phone technology and coupled it with our unique translation technology to provide a cheap and easy to use cellular phone translation service. We pride ourselves in offering quality technical translating solutions at competitive prices and in the total satisfaction of our customers.

3. Product Description: One Voice is a cell phone application software, which can automatically translate caller's language into receiver's language during the conversation. It can also convert any language into text messages, and perform text to text translation. According to Taylor (2009), translating different language device will be a valuable tool to meet the need of students, organization, and any travelers or person living aboard. This application will be carried by mobile companies such as AT&T, Sprint and Cingular.

4. How It Works: Specifically, One Voice software has unique feature of translating approximately 35 different languages in a matter of less than half a second. It has valuable tool of electronic talking dictionaries with a vocabulary over 203,000 and phrase book over 14,000. One Voice recognizes high definition recordings of native speakers, understands exactly what the speaker says and offers crystal clear translation of the same word and phrases in whichever foreign language you choose. It has the function of accent which helps disabilities to communicate having minimum rate of distraction

5. Operational Management:

6. Target Market:

7. Competitors:

8. SWOT Analysis: Strengths Lower price and more advanced services compared to competitors Can be used in portable electronic devices Assists people with audio and visual disabilities Breaks the language barrier of communication Weaknesses Trouble translating jargon and slang Certain accents not fully recognized or translated properly Delay in translation due to networking Opportunities Extend platform to additional online communication software Newer generations with additional functions based on shortages Voice controlling function is in development Threats iPhone translation applications Existing traditional translators Human interpreters who understand communication context

9. Marketing Technology: Create search engine friendly website Use email auto respondents for potential customers Free Skype application to generate interest Advertisements on Facebook and Twitter Creating blogs and maintaining date warehouses Globalization through the internet Podcasts, traffic geysers, and book marking tools Hayden, C. (n.d.). Web Technology in Marketing: Friend or Foe?. Marketing - Marketing Strategy - Marketing Plan - Marketing Careers and Jobs. Retrieved November 16, 2009, from http://marketing.about.com/od/internetmarketingstrategy/a/webtechnology.htm

10. Finance and Accounting:

11. Limitations:

12. Summary: Questions, Comments, or Concerns?

13. Reference List: Hayden, C. (n.d.). Web Technology in Marketing: Friend or Foe?. Marketing - Marketing Strategy - Marketing Plan - Marketing Careers and Jobs. Retrieved November 16, 2009, from http://marketing.about.com/od/internetmarketingstrategy/a/webtechnology.htm http://marketing.about.com/od/internetmarketingstrategy/a/webtechnol