1. WORLDWIDE MARKETING INITIATIVES CATEGORY DATE COMPLETE MPG SPEND (000s USD) PROJECTED SAVINGS (000s USD) SAVINGS TARGET (%) In-House Creative (Torch Creative) Apr 2013 $4,000 $1,80045% TV Spot Finishing (New Wave) Jan 2013 $6,200 $85014% TV Spot Distribution (DG) Apr 2013 $3,000 $50017% Adaptive Print Creative (Trailer Park, Bravo) Dec 2013 $2,800 $48017% One-Sheet Poster Tubes (packaging optimization) July 2013 $1,000 $50050% Publicity Production (Black Diamond) Apr 2013 $1,100 $10010% $18,100$4,330 24% COMPLETED PROJECTS

2. WORLDWIDE MARKETING INITIATIVES - CONTINUED CATEGORY DATE COMPLETE MPG SPEND (000s USD) PROJECTED SAVINGS (000s USD) SAVINGS TARGET (%) North American Media Buying – UM 1Q 2014 $601,000 $35,0006% North American Media Planning & Placement – UM 1Q 2014 $26,800 $4,00015% Marketing Print & Standees 1Q 2014 $19,600 $600 - $1,4003% - 7% Adaptive Print Creative Dec 2013 $2,800 $48017% Special Events/Hotel Venues 1Q 2014 $9,800 $600 - $8006% - 8% Regional Field Publicity Agencies 1Q 2014 $4,300 $43010% Promotional Items 1Q 2014 $4,200 $800 - $90019% - 21% Grooming Agencies 1Q 2014 $2,100$150 - $2007% - 10% Trailer Sound (SSI) 1Q 2014 $1,500$15010% Nielsen Research 1Q 2014 $2,000$140 to $2007% - 10% $674,100$42,350 - $43,560 6% - 7% WAVE 1 - MARKETING INITIATIVES – IN PROGRESS

3. WORLDWIDE MARKETING INITIATIVES - CONTINUED CATEGORY PROJECTED START DATE MPG SPEND (000s USD) PROJECTED SAVINGS (000s USD) SAVINGS TARGET (%) Creative Advertising Agencies 1Q 2014 $57,500$5,75010% International Marketing Spend Assessment 1Q 2014 TBD European PEPI (Publicity, Events, and Promo Items) 1Q 2014 $14,000TBD Digital Marketing (Social, web design, production) 1Q 2014 $20,000$2,00010% Market Research 1Q 2014 $8,300$3304% $99,800$8,080 8% WAVE 2 – UPCOMING MARKETING INITIATIVES