1. Whiteboard questions For each question you will have 2 minutes to write a definition on your whiteboard

2. Whiteboard questions For each question you will have 2 minutes to write a definition on your whiteboard What is primary market research?

3. Whiteboard questions For each question you will have 2 minutes to write a definition on your whiteboard What is secondary market research?

4. Whiteboard questions For each question you will have 2 minutes to write a definition on your whiteboard List as many types of Primary and Secondary research as you can. Do a separate list for each

5. Whiteboard questions For each question you will have 2 minutes to write a definition on your whiteboard What is the difference between product and market orientation?

6. Whiteboard questions For each question you will have 2 minutes to write a definition on your whiteboard What is a market segment? Give an example of one

7. Whiteboard questions For each question you will have 2 minutes to write a definition on your whiteboard What is product differentiation?

8. Whiteboard questions For each question you will have 2 minutes to write a definition on your whiteboard Explain a limitation e.g. sample size/bias

9. Whiteboard questions For each question you will have 2 minutes to write a definition on your whiteboard Draw a market map for clothes with the axis quality and price and put at least 4 clothing brand examples on there

10. Sample question 1 6 mark question Case study on next slide This is a levelled question to get 5 or 6 marks you will need to provide a two sided argument and an evaluation 6 mark question Case study on next slide This is a levelled question to get 5 or 6 marks you will need to provide a two sided argument and an evaluation

12. Answer question 1 LevelMarksSuggested answer 45-6Markets change because of changes in consumer tastes and preference or incomes or because of new entrants, in which case the variables which determine the product positioning of cakes are no longer valid. EVALUATION PLUS TWO SIDED ANALYSIS 33-4Anna can make sure she prices her wedding cup-cakes appropriately at the high-end of the market given the endorsement by Vogue magazine. ANALYSIS (ONE SIDED) 22Anna could use market mapping to compare her cup-cakes in relation to rival bakeries APPLICATION (CONTEXT) 11Market mapping is about positioning the products/service your business plans to provide KNOWLEDGE (NO CONTEXT)

13. Whiteboard questions For each question you will have 2 minutes to write a definition on your whiteboard What factors can affect demand?

14. Whiteboard questions For each question you will have 2 minutes to write a definition on your whiteboard What factors can affect supply?

15. Whiteboard questions For each question you will have 2 minutes to write a definition on your whiteboard Draw a supply and demand equilibrium diagram

16. Whiteboard questions For each question you will have 2 minutes to write a definition on your whiteboard What are the three elements of the design mix?

17. Whiteboard questions For each question you will have 2 minutes to write a definition on your whiteboard Give an example of a strong promotion that has happened recently and explain why it is good

18. Whiteboard questions For each question you will have 2 minutes to write a definition on your whiteboard Name the 6 types of pricing strategy

19. Whiteboard questions For each question you will have 2 minutes to write a definition on your whiteboard Name the 4 types of distribution channel

20. Sample question 1 4 mark question Case study on Dyson on next slide Knowledge = 2 Application = 1 Analysis = 1

22. Answer question 1

23. Sample question 2 8 mark question Taken from legacy unit 1 June 2010 Case study on next slide

25. Answer question 2