1. FUNCTIONS OF MARKETING

2. PURCHASING Buying goods/services for the business operation

3. SELLING Providing customers with what they want

4. PRICING Determining how much to charge Think of competition

5. PRODUCT PLANNING Production and sale of goods/service What products should I sell? What should my packaging, labeling, branding look like?

6. MARKETING INFORMATION MANAGEMENT Market research Learn about the customers likes/dislikes

7. PROMOTION Communication used to inform, persuade, remind people of a product Used to improve company image How does McDonalds use promotion?

8. FINANCING Obtaining the money needed to run the business How and what types of credit to offer customers Cash only Credit Debit check

9. DISTRIBUTION Where to sell your product Type of transportation used to distribute products Storage? Warehouse?

10. RISK MANAGEMENT Preventing or reducing business loss Competition – loss of sales High Unemployment rate Natural disasters Floods Fires