1. Preview p.24 What do you see? Describe the sensory processing that is occurring as you view this painting.

2. The Forest Has Eyes

3. Sensation pp.196-208 NB p.25

4. Objective 1: What is the difference between bottom-up and top-down processing? Bottom-up processing: analysis that begins with the sensory receptors and works up to the brain’s integration of sensory information Top-down processing: information processing guided by higher-level mental processes, as when we construct perceptions drawing on our experience and expectations.

5. Objective 1: What is the difference between sensation and perception? Sensation: the detection of physical stimulus in the environment. Perception: the interpretation of sensation.

6. Psychophysics The study of relationships between physical stimuli, and our psychological experience of them. Gustav Fechner

7. Objective 2: What is the difference between absolute and difference thresholds? Absolute threshold: the smallest amount of stimulus energy necessary for sensation to take place 50 percent of the time. Difference threshold: the just noticeable difference (JND); the smallest detectable “difference” between two stimuli

9. Subliminal Messages Brief auditory or visual messages presented below the absolute threshold so there is less than a 50% chance they will be detected – Used in advertisements, motivation Little effect according to psychological research. Subliminal Messages are illegal in the United States to use in TV and radio

10. Can you see the arrow?

11. Hidden Messages They are not subliminal! They are above the absolute threshold, but just barely. You have to seek them out.

13. Hidden Mickey

15. Why Hidden Messages? They include sexual messages to get the interest of adults, so that the cartoons are not just of interest to children. They make the movie more memorable and more popular, even when done in this slight subliminal fashion. They include them now simply as it is expected, and there is a game to find the messages when a new movie comes out. They generate extra publicity and any publicity is good publicity and raises the profile of the movie.

16. Signal detection theory Study of people’s tendencies to make correct judgments in detecting the presence of stimuli How well do your senses stack up?

17. Touch Threshold Experiment 1.Each pair will receive two toothpicks taped together. 2.One partner will close his or her eyes and the other partner will LIGHTLY poke the him or her with one or both toothpicks. 3.The partner being poked will report whether he or she felt one or two points. 4.Try this on various parts of the body (school appropriate!), like the face, the forearm, the fingertip, the foot, etc. 5.Record the body part tested and whether the subject guessed correctly by creating a table on a half sheet of paper. 6.Switch roles and run the experiment again. 7.Respond to this question at the end of the experiment. What does this experiment tell us about the varying sensitivity of different areas of the body? 8.Everyone will turn in table showing the results of their partner and response to question.

18. Difference Thresholds The minimum difference between two stimuli required for detection 50% of the time Also known as… just noticeable difference Weber’s Law: two stimuli must differ by a constant minimum percentage for their difference to be perceptible

19. Objective 3: What is sensory adaptation? Sensory receptors lose their sensitivity in response to unchanging stimulus

20. Objective 3: How do we benefit from being unaware of unchanging stimuli? Enables us to focus on informative changes in our environment without being distracted by the uninformative constant stimulation of garments, odors, and street noise. Frees up our attention **Television

21. “We need above all to know about changes; no one wants or needs to be reminded 16 hours a day that his shoes are on.” -Neuroscientist David Hubel (1979)

22. Process p.24 What types of sensory adaptation have you experienced in the last 24 hours?

23. Objective 4: What is transduction? Conversion of one form of energy to another. Sensory systems encode stimulus energy as neural messages – Eyes transduce (transform) light energy into neural messages  brain  what you consciously see

24. Objective 4: What sort of energy does our visual system intake? Light = electromagnetic energy

25. Objective 5: What are the major structures of the eye? Pupil: the opening in the eye that allows light to enter Iris: a muscle that determines the amount of light that enters through the pupil; colored portion that constricts and expands Lens: located directly behind the pupil, bends the light wave, focusing it on the retina Retina: light sensitive inner surface located in the back of the eye; where transduction occurs

26. Objective 5: What are the major structures of the eye?

27. Objective 5: How do the structures of the eye guide incoming light toward receptor cells? 1.Light passes through cornea 2.Light passes through pupil 3.Lens bends the light wave to focus on retina – Accommodation refers to the process of how the lens focuses in an out on images 4.Retina contains photoreceptors (rods and cones) 5.Greatest concentration of cones is on fovea 6.Bipolar cells are specialized neurons that connects rods and cones to ganglion cells 7.Ganglion cells  optic nerve which carries info to brain 8.A blindspot occurs where optic nerve leaves retina

28. Nearsightedness: nearby objects are seen more clearly than distant objects. Farsightedness: far away objects are seen more clearly than near objects

29. Objective 6: How does the retina react to light? Produces chemical changes that generate neural signals  activate bipolar cells  active ganglion cells Ganglion cells form the optic nerve which carries information to your brain

30. Objective 6: What are the differences between rods and cones? Rods – Active in dimly lit conditions – Detect black, white, and gray – Peripheral and twilight vision Cones – Active in brightly-lit conditions – Detect fine details and color – Daylight vision – Cluster around fovea