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Utopia and Dystopia “Utopia” – comes from the Greek expression of “no place.” It refers to an ideal place; it also means any visionary system of political or social perfection. “Dystopia” - a society characterized by human misery, as squalor, oppression, disease, and overcrowding; the worst place possible. http://dictionary.reference.com/
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Glittering Generalities Words of praise for a product or person; using nice words like “goodness” or “best.” McDonald's is America's favorite. Namecalling Trash-talking another product or person, "mudslinging", "ad hominem attacks" Limbaugh attacks Michael J. Fox Testimonial A famous person recommends a product; also political endorsements Plain Folks Appealing to regular people's values like family, patriotism It's Morning in America Propaganda Forms Definitions Examples
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“Propaganda Examples.” Glendale College English Lab. 23 Feb. 2010. Glendale Community College. 16 Dec. 2010. http://english.glendale.cc.ca.us/propaganda.examples.html Propaganda Forms Definitions Examples Bandwagon An appeal to be part of a group. Dentist Commercial Card- Stacking Manipulating information to make a product appear better than it is often by unfair comparison or omitting facts. Comparison between Apple Macintosh and Windows computers Transfer An appeal which helps a person to imagine themselves as part of a picture. Join the Pepsi Generation Euphemism The substitution of a mild, indirect, or vague expression for one thought to be offensive, harsh, or blunt.
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Words of praise for a product or person; using nice words like goodness or patriotism http://www.propagandacritic.com/articles/ct.wg.gg.html http://www.propagandacritic.com/articles/ct.wg.gg.html McDonald's is America's favorite.McDonald's is America's favorite.
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Trash-talking another product or person, "mudslinging", "ad hominem attacks" http://www.propagandacritic.com/articles/ct.wg.name.html http://www.propagandacritic.com/articles/ct.wg.name.html Rush Limbaugh on Michael J Fox. Rush Limbaugh on Michael J Fox.
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A famous person recommends a product; also political endorsements http://www.propagandacritic.com/articles/ct.fc.testimonial. html http://www.propagandacritic.com/articles/ct.fc.testimonial. html Examples: Got Milk Campaign: http://www.flickr.com/photos/gotmilk/http://www.flickr.com/photos/gotmilk/
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Appealing to regular people's values like family, patriotism http://www.propagandacritic.com/articles/ct.sa.plain.html http://www.propagandacritic.com/articles/ct.sa.plain.html It's Morning in America It's Morning in America
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An appeal to be part of a group http://www.propagandacritic.com/articles/ct.sa.bandwagon. html http://www.propagandacritic.com/articles/ct.sa.bandwagon. html Dentist Commercial
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Manipulating information to make a product appear better than it is often by unfair comparison or omitting facts. http://mason.gmu.edu/~amcdonal/Propaganda%20Techniques.html http://mason.gmu.edu/~amcdonal/Propaganda%20Techniques.html Comparison between Apple Macintosh and Windows computers Comparison between Apple Macintosh and Windows computers
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An appeal which helps a person to imagine themselves as part of a picture. http://www.propagandacritic.com/articles/ct.fc.transfer.html http://www.propagandacritic.com/articles/ct.fc.transfer.html Join the Pepsi Generation Join the Pepsi Generation
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the substitution of a mild, indirect, or vague expression for one thought to be offensive, harsh, or blunt. the expression so substituted: “To pass away” is a euphemism for “to die.” http://dictionary.reference.com http://www.propagandacritic.com/articles/ct.wg.euphemism.html http://www.propagandacritic.com/articles/ct.wg.euphemism.html http://www.propagandacritic.com/articles/index.html http://www.propagandacritic.com/articles/index.html
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