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Published byBarnard Watson Modified over 8 years ago
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Footprint to Fitness Founder: Miran McCash
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Who are we? Footprints to Fitness is a Vancouver, WA based running clinic that provides personal training services to help encourage clients towards their running goals. Whether a client is looking to run a 5k or marathon, we craft the ideal regiment for each individual based on their current endurance, nutrition, and strength. Each week we coordinate group runs to help keep the community engaged. Our clients are paired with their neighbors, who also enjoy to run, to form a connection of runners in their area. Fitness is important and it is our mission to help make our clients happy with their experience.
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Marketing What are you doing? -Training clients through running, strength training, and nutrition to get to their running/fitness goals. Orchestrating group runs. How are you doing it? - Advertising at local races - Website - Facilitating group runs - Advertising at local running shoe stores - Brochures - Networking through everyday demographics. - Clients sponsorships
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Competition Crossfit Gym 24 hour fitness Anytime fitness
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Audience Clients 26 years and older Clients who are looking for weight loss Doesn't need experience Targeted for people who have a running goal in mind and to improve their performance and get to their fitness goals Wants to start running
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What makes us special? -Community-friendly -Cheap prices -Group runs -Publicizing health and fitness targeted for older adults/elderly -Education
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Revenue Annual budget by month
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Monthly Expenses Montly Expenses ExpenseCost Rent$1,350 Wages ($12/hr)$1,920 Total:$3,270
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