1. Using Instagram for Marketing

2.  Window Shopping Theory  Food Looks Better than it Sounds  Visual Reality

3.  Instantaneous  Social Network  Hashtags  Requires Application  Professional  Cross-Appeal  Internet Access  More Text

5. Before After

6.  Target the “key” demographic. Young, Hip, Business Professionals  Use visual stimuli to generate interest  Take advantage of a free, on-the-go way of marketing the product

7.  Download application and create an account (only e-mail needed.)  Take picture. Upload to Instagram.  Choose photo filters that optimize the appearance of the food.  Choose effective “hashtag” keywords.  “Geotag” where the picture is being taken.  “Tag” any persons who have expressed interest or are “followers”

8.  Use to take pictures of other things to build interest in other ways. ◦ Take pictures of the truck & its location ◦ Take pictures of the people (employees and guests)  Follow other users on Instagram. ◦ They will receive notice and can follow you back ◦ Get to better know your audience  Its compatible with other social media tools like Facebook, Twitter and Tumblr

9.  Frommer, Dan. “Here’s How to Use Instagram.” Website http://www.businessinsider.com/instagra m-2010-11?op=1 http://www.businessinsider.com/instagra m-2010-11?op=1