1. RenéFabian

2. It all runs down to this… The objective of the campaign is to develop a younger audience and supporter base for our communication channels, who want to actively engage with Sense International. Supporting deafblind people to live, learn and thrive.

3. Sense International

4. Generation Y men/women 18-25 year

5. From 5 insights to 5 do’s Make them aware, let them experience it Get to where the target group is (in media and real life) Give them something first and indirectly ask for something in return Use their time as effectively as possible Use the media they already use and be relevant They have little affinity with the problem They don’t come to us They don’t give until they’ve first received They don’t have enough time They have a selective media usage Key Insight They have a selective media usage. So, Use the media they already use and be relevant.

6. 5 Directions, 1 Goal

7. -- Part I -- The Funding Battle

8. -- Part II -- The Break Up ONE DIRECTION BREAKS UP! Lorem ipsum dolor sit amet, tru delo sit adem. Tolo ipsum sit amet dolor, lorem ipsum dolor is amet. Lorem ipsum dolor sit amet, tru delo sit adem. Tolo ipsum sit amet dolor, lorem ipsum dolor is amet. #theybreak up oh no what a heartbreaking disaster.

9. Let’s see this in an overview Start En d Facebook App The BattleEnd results The Break Up The Reunion Facebook linking Full Social Media Free Publicity

10. What we think Sense UK & Sense International should be one Be transparent to the user (front- & back-end)