1. Practical Production How to make a TV Advertisement A 1.1.13

2. Practical Production Synopsis Camera Storyboard Screenplay/Script Director Setting Actors Props Costumes

3. Practical Production Allocate jobs-who’s doing what Make lists-props, costume, sets etc Use the resources provided- storyboards, materials Think about your target audience- who is it for?

4. Practical Production Protagonists Antagonists Point of Conflict QuestResolution Return to normality Series and Sequence of Action Classic Linear Narrative-Tell the Story

5. Practical Production Domestos Germs Domestos To kill germs QuestProduct Shot Happy House and Family Series of shots telling the story visually From dirty toilet, germs etc to a clean germ free toilet

6. Practical Production Your production 60 sec max Perfect Planning Prevents Poor Performance You must work as a team

7. Production State the aim of the production clearly Describe what the product/service is. Outline how successfully or not you were and the way in which your aim was met or not

8. Production Target Audience State clearly who the target is and justify why you chose the target audience - explain how your production piece will attract the target audience.

9. Production Scheduling or distribution Say how, when, where, why the production will be distributed. Time - Day - Channel - Venue etc

10. Production Comment on roles or elements of marketing in relation to your production. Compare to the real world.

11. Production Suggestions for improvement. If you were to do something similar again, what would you change and why?