1. Creating Promotional Documents
Chapter 5

2. Creating Flyers & Announcements
Flyer- Promotional document used to advertise a product or service
Announcement- Promotional document used to inform an audience of an upcoming event
Flyer- Message should be brief and to the point, free of clutter, not too much text or graphics.
Plan and design your document to include: Focus, balance, proportion, contrast, consistency, directional flow, color

3. Using Layout Guides & Rules Guides in MS Publisher
Using Word Grids
Using Layout Guides & Rules Guides in MS Publisher
Using a Table
Can create documents using guides which help your layout of text.
Practice drawing a table with lines using Tables and Borders button.
Show gridlines by clicking Draw- Grid

4. Using Text for Focus Use large graphics Use asymmetrical design
Use contrasting fonts
Use WordArt
Don’t forget to consider the age of your audience.
Don’t use more than three fonts or three colors.

5. Adding Lines, Borders, and Special Effects to Text, Objects, & Pictures
Creating automatic lines- See bullets on pg. 244.
Editing a clip art border and then changing colors in the clip art
Searching and then downloading borders from the Microsoft Design Gallery Live Web site
Using tools on the Drawing toolbar to enhance objects—shadow, 3D, fills, textures, color, gradient, pictures
Adding graphic page borders—change setting from edge of page to from text at the Options dialog box

6. Using the Picture Toolbar
Insert Picture
Image Control—Automatic, Grayscale, Black & White, Watermark
More/Less Contrast
More/Less Brightness
Crop
Line Style
Text Wrapping
Format Picture
Set Transparent Color
Reset Picture
Less contrast- Grayer, flatter picture
More contrast- More black and white
Brightness- Darken or brighten a picture
Compress- Reduce size of selected picture
Transparent color- Double click on image, change fill color, change transparency color
Text wrapping- Practice by entering sample text =rand() and then press enter. Choose text wrapping options. Choose advanced layout options.
Size picture by selection handles or double click and type in specific height width, or percentages
Lock aspect ratio- Keeps picture in proportion

7. Editing a Picture Select picture
Right-click and then click Edit picture
Ungroup the picture
Regroup the picture
Change colors
Office 2003 comes with a program called Microsoft Office Picture Manager.
This allows you to organize collections of image files.
You can compress and resize images and perform image-editing tasks with photographs.
You can convert images to alternative formats (bitmap to jpeg or gif)
Click Tools- Options- Edit tab to change to Microsoft Word or Photo Editor
Right click on image, then choose Edit Picture to ungroup, then select image and regroup.

8. Matching Colors Edit picture Ungrouped object
Applying color formula to text
Identifying color formula
See color terms on pg. 237.
Practice matching a color by ungrouping clipart image, select segment of color you want to use, then record color from custom tab.

9. Using Graphics for Focus
Using relevant graphics
Sizing images in relation to the whole document
Using color consistently

10. Downloading Online Clips
Click the Clips Online hyperlink
Click the Clip Organizer hyperlink then click Clips Online button
Key URL:
At Design Gallery Live, search using a keyword
Images with small yellow star in bottom right corner indicates image is animated graphic. They are usually formatted in GIF format and cannot be ungrouped and edited in Word.
Images with a globe in bottom left corner indicates image is located online.

11. Downloading Online Clips
Select check box for desired image then click download hyperlink
Downloaded clips are stored in folders within My Collections

12. Printing Flyers and Announcements
Considering budget
Considering distribution
Using preprinted papers (Paper Direct)
Using colored paper
Using black & white, grayscale, color printing