1. Duct Tape Marketing Consultant Network Packaged Service Offerings

2. The Duct Tape Marketing System Methodology

3. Education A successful consulting engagement lives and dies upon education. Treat a prospective client meeting as a time to do valuable work instead of simply showcasing what you do.

4. Conversion Conversion is more of a process than an event. Remain in the education mindset. You’re not selling, you’re teaching. A well done education phase leads to personalizing the system to display success for that prospect. Once the prospect is convinced you can help them, you must contractually spell out exactly how the work with go.

5. Discovery This is the audit phase – Discovering what is. Includes: Internal staff interviews External client and partner interviews Website analysis Content analysis Past and future campaign analysis Analysis of key performance objectives and goals. It’s important to be thorough and to have an open mind – you do not know what you’re going to find.

6. Research Turn what you learned in the “What is” phase into “What’s possible.” Time to take a look at the client’s industry as a whole with an emphasis on deconstructing competitors. Pay attention to what you learned in the interviews about the company culture and tendencies to lead to recommendations they will be comfortable with.

7. Strategy A “Don’t Pass Go” without it step. You must develop and commit to a marketing strategy before declaring any set of tactics as appropriate. Must get buy-in and excitement from client or you must go back to the drawing board.

8. Implementation This phase will look different with every single engagement. The important thing is to proceed with a system. Draw from a series of project plans and processes all plugged into checklists and project status plans and updates.

9. Review This step should be written into every engagement as a deliverable. Two things can happen in a review and all our positive: They got amazing results and want to refer you to others. They have stalled and need help getting back on track.

10. Duct Tape Marketing Consultant Network Marketing JumpStart Detail

12. 12 Education Toolset Local Search Factors Page Win at Local Search Webinar 1 page flyer Pitch deck Proposal

13. 13 Conversion UpCity SEO Report Tool on your site Yext Local Directory Report UpCity competitive report RivalIQ competitive report

14. 14 Strategy Getting Started Intake and Discovery Set up on Basecamp or other PM tool Send Intake and Discovery Form

15. 15 Strategy Meeting #1 Conduct 1st client meeting to go over Discovery Conduct competitive research Conduct client interviews Conduct content brainstorm

16. 16 Keyword Content Plan Google Keyword Planner Research Set client up on UpCity Login to Google AdWords Account Research relevant Ad Sets based on primary keyword phrases from research and brainstorming Discover and prune keyword list based on mix of volume and bid rank Export list to Excel or Google Sheets Create Landmark Theme Cloud of 3 primary themes and no more than 9 supplemental themes. Add themes to UpCity profile

17. 17 Editorial Calendar Conduct Editorial Calendar Research Take Landmark themes and research them Google for actual results – test for competition an relevance Take Landmark themes to BuzzSumo to identify most shared content and popular blog post ideas [Use BuzzSumo Influencer tab to create potential list of guest blog opportunities]

18. 18 Strategy Meeting #2 Personas Core message SEO keyword report from UpCity RivalIQ competitive report Cloud themes Content plan process Upsell suggestions

19. 19 Blog Posts Create Express Writers Brief and Process Submit keyword research and editorial content ideas to Express Writers Request 2 blog posts from your cloud and editorial research (consider buying pack of 8) Submit actual proposed titles and key ideas for each post Work with draft content to help refine writing Establish content review and posting process Create WP credentials for Express Writer You can use Express Writers to post drafts in WP Follow agreed upon posting procedure (Client proof or automatic live) Operate agreed upon social amplification of each post

20. 20 Social Media Updates Create Emphatic Social Brief and Process Establish posting routine Establish approval process Provide 50 social updates across FB, LI and Twitter Teach social engagement plan

21. 21 Directory Profiles Conduct Local Directory Set-up via Yext (BrightLocal for International) Establish agreed upon NAP for all directories Create Yext Listing for client Start process of submitting and claiming directory listings Find local directories for top 100 US Cities - http://www.brightlocal.com/2015/03/31/local-citation- sites-for-top-100-usa-cities/ Determine monthly offers/updates process

22. 22 Email Set-up Audit current email set-up (MailChimp, ConstantContact, Vertical Response) Audit state of email list Create Monthly email news template Investigate further email services

23. 23 Ratings and Reviews Create Review Plan with Grade.us Determine where Grade.us page will live (page on existing site or new [clientname]review.com) Set up portfolio of review sites Set up Star rating flow – Use 5 star template Create review assets on main site (Review Us button) Create review feed page on main site (Must filter of good only) Create review email request Create review cards and post cards Create review Thank You cards

27. 27 Key Metrics Dashboard Establish reporting dashboard via Dasheroo Get Google Analytics and Social admin or login Use Google Sheets to track non Google or social metrics Content published Reviews received Website metrics Social metrics Social engagement (with content) Keyword ranking

28. 28 Monthly and Quarterly Review Meetings Create quarterly review schedule Create reports to share Create brainstorming process

29. Toolset DTM Strategy and Discovery UpCity - $25/mo Yext $35/mo Express Writer - $60/mo Emphatic -$89/mo Grade.us - $10/mo BuzzSumo - optional RivalIQ - optional

30. DTM AgencyPro - $99/mo - Entry level offering and includes 5 campaigns. This will include Sales Tools and the SEO Report Card embed, white labeled and PDF reports and the new social/content tools but will include the standard version of the UpCity workflow instead of the one customized for the Duct Tape Marketing community. Retail $150 DTM AgencyPro Plus - $150/mo - includes 15 campaigns ($10 a piece to start) and then $20 for each campaign thereafter. This does include the custom Duct Tape Marketing workflow and a number of additional features in our ProPlus offering. Retail - $299 Allen Arnold allen@upcity.comallen@upcity.com

31. Marketer account – 20% off monthly plan grade.us/home/ducttape Jon Hall – jon@grade.us

32. Standard account – 8 blog posts – $240 (better writers and SEO) Sarah Shade – sarah@expresswriters.com

33. Discounted plan – www.emphatic.co/ducttapemarketing.htm l Jenice Primus – jeniece@emphatic.co Ask for Agency set-up

34. Pro - $99/mo Agency – top authors, more users, more alerts, trending - $299/mo Use this code for 50% off BUZZSUMO_DUCT_TAPE (all caps with underscores)

35. Jumpstart Onboarding Client Consultant Project Manager Contract Signed Discover y & Intake Initial Researc h Strat. & Content Website Setup Local Setup Social Setup Email Setup Reportin g Setup & Delivery Status Meeting Client Meeting Keyword Researc h and Themes Outsourcing Model