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Published byGavin Ball Modified over 8 years ago
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L A N G U A G E S E R V I C E S C O N S U L T A N C Y
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Q. In a global market, can a single language pack ever be as effective as a multi-lingual pack?
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L A N G U A G E S E R V I C E S C O N S U L T A N C Y Some believe it can. And some don’t care about embracing their customer; relying instead on ‘brand goodwill’…
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L A N G U A G E S E R V I C E S C O N S U L T A N C Y In a single market, pack communication must work hard to engage and sell in the few seconds a customer experiences it
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L A N G U A G E S E R V I C E S C O N S U L T A N C Y But in a global market this need is enhanced. It is imperative that packaging speaks the local language. Why?
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L A N G U A G E S E R V I C E S C O N S U L T A N C Y Because statistically, most consumers say they would be more likely to buy products which provide information in their own language
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L A N G U A G E S E R V I C E S C O N S U L T A N C Y So… are you sure your packaging is fully prepared to enter the international market place?
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L A N G U A G E S E R V I C E S C O N S U L T A N C Y PUSH International Multi-language vendor of choice for value-added translation services. Please email us on info@push-international.cominfo@push-international.com Call 44 (0) 118 984 1931 (Thames Valley) 44 (0) 203 402 2327 (London) 00 1 646 205 8089 (New York) or visit http://www.push-international.com
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