1. KONICA MINOLTA PRINTING SOLUTIONS EUROPE B.V. magicolor 5430 DeskLaser against HP models  Competitive presentation Version 0.1

2. 2 KONICA MINOLTA PRINTING SOLUTIONS EUROPE B.V. Product strengths / Unique selling points  Extremely attractive price/performance ratio  20 ppm colour below € 1000  Colour laser machine with monochrome ease of use  Warm-up time 35 seconds (from cold start to ‘ ready ’ )  First page out in 14 seconds  Low cost per page  The monochrome cost per page is as low as a ‘ real ’ monochome, whereas the colour cost per page is very competitive  Dimension  The magicolor 5430DL is a very small machine compared to its peers

3. 3 KONICA MINOLTA PRINTING SOLUTIONS EUROPE B.V. Competitive products  The magicolor 5430DL is likely to face competition from the following HP models:  HP Color LaserJet 3700n  HP Color LaserJet 4650n  HP LaserJet 2300n

4. 4 KONICA MINOLTA PRINTING SOLUTIONS EUROPE B.V. HP 3700n – specification overview magicolor 5430 Desklaser HP Color LaserJet 3700n List price €995€1663 cpp colour / mono (€ ct)* 11,01 / 2,0411,97 / 2,66 A4 print speed 20 ppm16 ppm CPU processor 200 MHz350 MHz Memory (std / max) 64 MB / 512 MB64 MB / 448 MB First page out (blk / color) 14.1 sec20 sec Noise level (printing) 54 dBA53 dBA Resolution2400 x 600 dpi600 x 600 dpi InterfaceUSB 2.0, EthernetUSB 2.0, Parallel, Ethernet EmulationPageScope Raster Language (GDI) PS3, PCL-6, PCL-5c Paper input (std / max) 250 / 1250350 / 850 Paper options 2 x 500 tray, duplexer1 x 500 tray, duplexer Dimensions (WxDxH) 420 x 520 x 420500 x 447 x 467 mm Weight (excl consumables) 30 kg33.5 kg * List price, based on 5400 toner value pack

5. 5 KONICA MINOLTA PRINTING SOLUTIONS EUROPE B.V. HP 3700n – knock-offs  Price  The HP 3700n costs € 1663, compared to only € 995 for the 5430DL  Cost per page of the 3700 is well above the 5430  Mono: 11,97 vs 11,01 cts  Colour: 2,66 vs 2,04 cts  Print speed  20 ppm vs 16 ppm  First page out: 14 seconds vs 20 seconds  Print quality  2400 dpi vs 600 dpi  Size  The magicolor 5430DL is smaller and lighter

6. 6 KONICA MINOLTA PRINTING SOLUTIONS EUROPE B.V. HP 3700n – what to watch out for  The HP 3700n has PCL and PostScript emulation  The HP 3700n has slightly bigger standard paper capacity  The HP 3700 is available in 4 different configurations:  3700 (base model)  3700n (+ network)  3700dn (+ network and duplexer)  3700dtn (+ network, duplexer and feeder)  NOTE: the magicolor 5430DL is available in 3 configurations:  5430DL (base model incl network)  5430DLD (base model + duplexer)  5430DLX (base model + duplexer + lower feeder)

7. 7 KONICA MINOLTA PRINTING SOLUTIONS EUROPE B.V. HP 4650n – specification overview magicolor 5430 Desklaser HP Color LaserJet 4650n Price€995€1978 cpp colour / mono (€ ct)* 11,01 / 2,0411,55 / 2,39 A4 print speed 20 ppm22 ppm CPU processor 200 MHz533 MHz Memory (std / max) 64 MB / 512 MB160 MB / 544 MB First page out (blk / color) 14.1 sec15 sec Noise level (printing) 54 dBA56 dBA Resolution2400 x 600 dpi600 x 600 dpi (with Imageret 3600) InterfaceUSB 2.0, EthernetUSB 1.1, Parallel, Ethernet EmulationPageScope Raster Language (GDI) PS3, PCL-6, PCL-5c Paper input (std / max) 250 / 1250600 / 1600 Paper options 2 x 500 tray, duplexer Dimensions (WxDxH) 420 x 520 x 420456 x 480 x 566 mm Weight (excl consumables) 30 kg36.3 kg

8. 8 KONICA MINOLTA PRINTING SOLUTIONS EUROPE B.V. HP 4650n – knock-offs  Price  The HP 4650n costs € 1978, compared to only € 995 for the 5430DL  Cost per page of the 3700 is well above the 5430  Mono: 11,55 vs 11,01 cts  Colour: 2,39 vs 2,04 cts  Size  The HP4650 is simply not a desktop printer, it ’ s not even an “ in the corner ” workgroup printer. It ’ s tall and heavy.

9. 9 KONICA MINOLTA PRINTING SOLUTIONS EUROPE B.V. HP 4650n – what to watch out for  The HP 4650n has PCL and PostScript emulation  The HP4650n is aimed at bigger workgroups, and comes with higher specs than the mc5430DL  More memory  Higher paper capacity  The HP 4650 is available in 5 different configurations:  4650 (base model)  4650n (+ network)  4650dn (+ network and duplexer)  4650dtn (+ network, duplexer, feeder and 288MB)  4650hdn (+ network, duplexer, 2 feeders and 288MB)  NOTE: the magicolor 5430DL is available in 3 configurations:  5430DL (base model incl network)  5430DLD (base model + duplexer)  5430DLX (base model + duplexer + lower feeder)

10. 10 KONICA MINOLTA PRINTING SOLUTIONS EUROPE B.V. HP 2300n – specification overview magicolor 5430 Desklaser HP LaserJet 2300n Price€995€1099 cpp mono (€ ct)* 2,042,33 A4 print speed 20 ppm19 ppm (mono only) CPU processor 200 MHz266 MHz Memory (std / max) 64 MB / 512 MB48 MB / 288 MB First page out (blk / color) 14.1 sec10 sec Noise level (printing) 54 dBA59 dBA Resolution2400 x 600 dpi1200 x 1200 dpi InterfaceUSB 2.0, EthernetUSB 2.0, Parallel, Ethernet EmulationPageScope Raster Language (GDI) PS3, PCL-6, PCL-5e Paper input (std / max) 250 / 1250350 / 850 Paper options 2 x 500 tray, duplexer1 x 500 tray, duplexer Dimensions (WxDxH) 420 x 520 x 420412 x 450 x 260 mm Weight (excl consumables) 30 kg14.3 kg

11. 11 KONICA MINOLTA PRINTING SOLUTIONS EUROPE B.V. HP 2300n – knock-offs  Price  Eventhough it is a monochrome- only printer, the hp 2300n is more expensive than the magicolor 5430DL – 1099 vs 995 euro  Noise  The magicolor 5430DL is MUCH more quiet than the hp 2300n : 54 dB vs 59dB. This makes the magicolor 5430DL much more suitable to put on a desk  Colour capability  For a lower purchase price and lower monochrome running costs, the magicolor 5430DL also prints in colour!

12. 12 KONICA MINOLTA PRINTING SOLUTIONS EUROPE B.V. HP 4650n – what to watch out for  The HP 4650n has PCL and PostScript emulation  The HP4650n is aimed at bigger workgroups, and comes with higher specs than the mc5430DL  More memory  Higher paper capacity  The HP 4650 is available in 5 different configurations:  4650 (base model)  4650n (+ network)  4650dn (+ network and duplexer)  4650dtn (+ network, duplexer, feeder and 288MB)  4650hdn (+ network, duplexer, 2 feeders and 288MB)  NOTE: the magicolor 5430DL is available in 3 configurations:  5430DL (base model incl network)  5430DLD (base model + duplexer)  5430DLX (base model + duplexer + lower feeder)

13. 13 KONICA MINOLTA PRINTING SOLUTIONS EUROPE B.V.